Nike
Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals
Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.
Adidas, Nike Must Pick Up the Pieces After Antisemitism Ruins Deals
Billions of dollars in revenue were wiped out at the world’s two largest sportswear companies due to antisemitism scandals over the past two weeks, leaving executives to survey the damage as the dust settles at Adidas AG and Nike Inc.
How I Became... Allbirds’ Vice President of Product Design
The former footwear design director at Nike, Ashley Comeaux, credits her success as a product designer to marrying problem-solving skills and creativity. Now, she offers her career advice to design talent, from how to present portfolios and articulate a unique perspective, to how she continues to upskill as a leader today.
How I Became... Allbirds’ Vice President of Product Design
The former footwear design director at Nike, Ashley Comeaux, credits her success as a product designer to marrying problem-solving skills and creativity. Now, she offers her career advice to design talent, from how to present portfolios and articulate a unique perspective, to how she continues to upskill as a leader today.
Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse
Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’
Benoit Pagotto: The Nike-Backed Gamer Building the Supreme of the Metaverse
Virtual fashion brand RTFKT rocketed from launch to Nike acquisition in less than two years. The man on the joystick isn’t a Silicon Valley geek but a French provocateur with a radical business vision and a warning for the fashion industry: ‘A lot of brands are going to die.’
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
BoF Insights | Gen-Z and Fashion in the Age of Realism
Find out what makes Gen-Zers so unique and crucial to the fashion industry in the latest BoF Insights report. Co-created with Gen-Zers as well as a host of fashion and social media experts, we unpack what this generation expects from fashion today, and tomorrow.
Is Streetwear Still Cool?
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
Is Streetwear Still Cool?
Luxury brands may have pivoted away from sneakers, puffer jackets and hoodies, but new brands like Corteiz and Free The Youth are making the case for street culture’s enduring relevance in fashion.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
The Ye and Adidas Conflict, Explained
The sportswear giant caught lightning in a bottle with its Yeezy partnership, but the artist’s accusations against the company have turned the deal sour.
Why Some New Materials Succeed and Others Don’t
The number of supposedly better and more sustainable materials keeps multiplying, but few achieve scale. So why should Nike’s latest innovation, Forward, succeed where others have stalled?
Why Some New Materials Succeed and Others Don’t
The number of supposedly better and more sustainable materials keeps multiplying, but few achieve scale. So why should Nike’s latest innovation, Forward, succeed where others have stalled?
Why Brands Are Tapping Unconventional Partners for Big Collaborations
Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.
Why Brands Are Tapping Unconventional Partners for Big Collaborations
Niche digital publications and online communities are emerging as go-to collaborators for big brands looking to tap into powerful youth-focused audiences.
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.
What Is ‘The Merge’ and What Does It Mean for Fashion NFTs?
BoF explains how a long-in-the-works upgrade to the Ethereum blockchain promises to solve one of the biggest hurdles to NFTs going mainstream — if its backers can pull it off.
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.
Can Nike Turn the Forgotten Jordan 2 Into the Next Hype Sneaker?
With the Dunk past its prime, Nike is looking for its next hype sneaker. It’s banking on the AJ2, the forgotten child of the Jordan family.