Nike
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Wholesale Brands Want to Be the New DTC Disruptors
Brands that once ruled multi-brand retailers are investing in DTC to build connections with customers and improve their margins. But like digitally native brands before them, they’re finding fatter profits remain elusive.
Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.
Op-Ed | Tiffany x Nike: You Can’t Buy ‘Cred’
Cultural credibility must be earned with respect for sneakerheads, not on their backs, argues Christopher Morency.
Fashion Isn’t Ready for the Regulation Coming for It
New transparency requirements in France are testing big brands from Louis Vuitton to Zara as they prepare for an oncoming wave of sustainability regulation.
Fashion Isn’t Ready for the Regulation Coming for It
New transparency requirements in France are testing big brands from Louis Vuitton to Zara as they prepare for an oncoming wave of sustainability regulation.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
Hyper Growth Is Over for Sneakers. What’s Next?
As incumbents like Adidas and Nike grapple with a cooling market, niche players and newcomers have an opportunity to flourish.
For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.
For Nike, Is the Worst Over?
The activewear giant has struggled this year with inventory problems and a slowdown in China. Its results this week may show it’s turned a corner. That, plus what else to watch for in the coming days.
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.
Nike’s Jordan Brand to Open First Flagship in Milan
Nike’s Jordan brand, created in collaboration with NBA All-Star Michael Jordan, is set to open its first dedicated retail flagship in Milan later this month.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
How Fashion Brands Are Navigating World Cup Controversies
The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Fashion has mostly stayed out of the discourse.
How Fashion Brands Are Navigating World Cup Controversies
The tournament is an unparalleled marketing opportunity, but host country Qatar faces allegations it mistreated migrant workers and LGBTQ+ citizens. Fashion has mostly stayed out of the discourse.
Nike Is Launching Its First Big Web3 Project
Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.
Nike Is Launching Its First Big Web3 Project
Nike’s .Swoosh is a platform for customers to learn about web3, collect virtual products like sneakers or jerseys and, eventually, help to co-create them — even potentially earning royalties on their sales.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.
Inside China’s Burgeoning Streetwear Scene
The country's streetwear market is heating up, attracting both global consumers and major brand collaborations.