Nike
Nike and Fortnite Level Up Their Partnership
It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.
Nike and Fortnite Level Up Their Partnership
It’s the most immersive branded fashion experience in the popular game yet, even if you still can’t wear .Swoosh sneakers on a Fortnite avatar.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
How Hoka Fends Off the Imitators
The brand’s quirky running sneakers are no longer a novelty as rivals like Nike, Adidas and On launch similar styles. Yet sales continue to soar as consumers embrace its winning formula of comfort, versatility and unconventional looks.
If NFTs Are Passé, Nobody Told Nike
The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.
If NFTs Are Passé, Nobody Told Nike
The sneaker giant’s first NFT sale this week offered a bright spot for web3 hopes and illustrated that they can still offer a way to build and connect with a community — if brands do it right.
Op-Ed | Circularity Is a Fashionable Fantasy
The buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Ken Pucker.
Op-Ed | Circularity Is a Fashionable Fantasy
The buzzy concept is a chimaera that distracts from the root cause of fashion’s worsening environmental impact: overconsumption, argues Ken Pucker.
Advertisers Say Stricter Regulations Will End the Era of Greenwashing
Advertising watchdog to begin stricter enforcement on use of terms such as ‘carbon neutral’ amid concerns over offsets.
Advertisers Say Stricter Regulations Will End the Era of Greenwashing
Advertising watchdog to begin stricter enforcement on use of terms such as ‘carbon neutral’ amid concerns over offsets.
Why Fashion Is Becoming a Major Flashpoint in US-China Tensions
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.
Why Fashion Is Becoming a Major Flashpoint in US-China Tensions
This week, US lawmakers ratcheted up pressure on some of the industry’s biggest names as the relationship with Beijing and Washington continues to deteriorate.
Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.
Apparel Factories in Vietnam Struggle With US Ban on Xinjiang Cotton
Tighter US rules to ban imports from China’s Xinjiang are compounding pressure on Vietnam’s apparel and footwear makers.
Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.
The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.
Nike Has a Plan to Take Digital Goods Mainstream. Just Don’t Call Them NFTs.
The sneaker giant is launching its first big collection of digital goods under its own name after signing up more than 330,000 members to its new web3 platform, .Swoosh.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
What a Winning Strategy Looks Like in Today’s Sneaker Market
Nike and On are dominating the sneaker category today thanks to their focus on performance-driven products and discipline in their direct channels.
Garment Workers Demanding Unpaid Wages From Nike Take Their Fight to the World Stage
A group of 20 garment-worker unions and two labour-rights groups have filed a complaint alleging the sportswear giant’s treatment of workers and unpaid wages violate OECD guidelines for responsible business conduct.
Garment Workers Demanding Unpaid Wages From Nike Take Their Fight to the World Stage
A group of 20 garment-worker unions and two labour-rights groups have filed a complaint alleging the sportswear giant’s treatment of workers and unpaid wages violate OECD guidelines for responsible business conduct.