Nike
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Pressure Eases on Nike, But Problems Remain
The sportswear giant posted flat sales in its latest quarterly report, beating Wall Street expectations. To fully recover, the business must demonstrate greater product innovation, analysts say.
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Nike, Lululemon and Activewear’s Innovation Problem
The category’s biggest brands by market capitalisation report results this week, and will need to show they have a plan to fend off fast-growing competition.
Nike’s Latest Sports Headache, Explained
FC Barcelona may take its on-field kit and fan merchandise in-house after falling out with Nike. Football industry executives and rival sportswear brands will be watching its next moves closely.
Nike’s Latest Sports Headache, Explained
FC Barcelona may take its on-field kit and fan merchandise in-house after falling out with Nike. Football industry executives and rival sportswear brands will be watching its next moves closely.
Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week
Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.
Gap, Abercrombie and (Sort of) Nike: Earnings to Watch This Week
Big, mainstream brands report fourth-quarter results, plus what else to watch for in the coming days.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
The Real Reasons LVMH Is Embracing Entertainment
The luxury giant is adjusting to a shifting media landscape that has made traditional advertising channels less effective but also opened up opportunities to tell niche stories on streaming platforms.
Why It Feels Like Fashion Forgot About Black History Month
Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
Why It Feels Like Fashion Forgot About Black History Month
Slogan T-shirts, themed sneakers and marketing emails that mention the heritage celebration are rarer this year, as consumers grow tired of cash-in collections and corporate diversity efforts face a backlash. Some brands say they’re steering resources away from flashy gestures and towards more meaningful work.
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
The Sneaker Resale Market Is Broken
Oversupply of once-hyped sneakers like Jordans has caused resale prices to plummet, pushing smaller platforms out of the market and sending the bigger players scrambling to adapt.
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
Tiger Woods Debuts New Lifestyle Brand Sun Day Red
Just over a month after announcing his split with Nike after 27 years last month, Tiger Woods is back in the golf wear game.
How Nike Ran Off Course
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
How Nike Ran Off Course
Nike is experiencing its worst slump in a decade, even as its competitors thrive. Insiders, athletes and fans pin the blame on changes made over the last few years that led to stalling innovation, disruptive restructurings and uninspired marketing.
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.
Retailers Slash Prices on More Nike Sneakers in 2024, Data Shows
The trend marks a break from the past, when Nike retailers enjoyed the ability to sell through their Nike inventory at full price.