Nike
Nike’s CEO Switch Underscores the Allure and Risks of Boomerang Executives
Elliott Hill’s return to Nike Inc. as CEO underscores broader industry challenges and the growing need for revitalisation.
Nike’s CEO Switch Underscores the Allure and Risks of Boomerang Executives
Elliott Hill’s return to Nike Inc. as CEO underscores broader industry challenges and the growing need for revitalisation.
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
How Adidas Engineered Its Big Comeback
Two years ago, Adidas was in crisis after terminating its Yeezy business. But since then, the brand has engineered a remarkable turnaround, led by CEO Bjørn Gulden and the success of its Samba sneakers. Gulden and other Adidas executives opened up about the changes that got the company back on track, and what’s next for the sneaker giant.
Nike CEO John Donahoe to Step Down
The embattled chief executive will make way for Elliott Hill, a Nike veteran who had retired from the brand in 2020.
Nike CEO John Donahoe to Step Down
The embattled chief executive will make way for Elliott Hill, a Nike veteran who had retired from the brand in 2020.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
This Week: Fashion Week, Nike’s Shareholder Meeting and Inditex Results
The shows continue in New York and London, while Nike’s board faces off against shareholders and Inditex reports results.
This Week: Fashion Week, Nike’s Shareholder Meeting and Inditex Results
The shows continue in New York and London, while Nike’s board faces off against shareholders and Inditex reports results.
How Nike Ran Off Course | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
How Nike Ran Off Course | The Debrief
Senior correspondent Sheena Butler-Young and executive editor Brian Baskin are joined by BoF sports correspondent Daniel-Yaw Miller to examine how Nike’s recent struggles — from internal restructuring to marketing missteps — have impacted its dominance and what the brand is doing to reclaim its status.
The Debate Over Nike’s CEO Bursts Into the Open
Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.
The Debate Over Nike’s CEO Bursts Into the Open
Speculation about the chief executive’s future is now happening in the open public as pressure grows on Nike's management to enact a turnaround — and do it sooner than later.
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Inside Nike’s Big Marketing Vibe Shift
The return of company veteran Nicole Hubbard Graham as CMO and the rollout of its ‘Winning Isn’t for Everyone’ campaign have helped fuel a push to restore Nike’s marketing glory after the brand ran off course. 'Do I think Nike stopped believing that the notion of winning could continue to grow this brand? Maybe.'
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Fashion’s Sustainability Reality Check
Aspirational environmental goals are colliding with the realities of a volatile market, incoming regulation and shifting politics, threatening fragile progress at a critical time.
Nike Investors Want Answers on Human Rights Risks
The troubled sportswear giant is under pressure to address alleged failings in its approach to responsible sourcing as it struggles to execute on a turnaround plan amid an Olympics marketing push.
Nike Investors Want Answers on Human Rights Risks
The troubled sportswear giant is under pressure to address alleged failings in its approach to responsible sourcing as it struggles to execute on a turnaround plan amid an Olympics marketing push.