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Global Markets

Fashion Needs to Rethink Its Ramadan Formula

Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.

Global Markets

Fashion Needs to Rethink Its Ramadan Formula

Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.


Sports

Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Nike Won All-Star Weekend

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.

Sports

Converse Finally Has a New Path Forward

While the Super Bowl and the opening of the 2026 Milano-Cortina Olympic Games might be in the rearview, we shouldn’t sleep on NBA All-Star Weekend.


Sports

Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia

Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.

Sports

Nike CEO Hill Sees Turnaround Picking Up From Europe to Asia

Hill faces an uphill battle when it comes to gaining steam in China and rejuvenating the struggling Converse brand.


Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.

Sports

The Two Sides of Bad Bunny’s Super Bowl Fashion Choices

Bad Bunny took the fashion world by surprise by wearing Zara for the Super Bowl halftime show. For some, that was a big disappointment.


Sports

Why Nike’s DEI Fight Matters

The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.

Sports

Why Nike’s DEI Fight Matters

The EEOC’s claim that Nike has engaged in a pattern of ‘disparate treatment’ against white employees is something everyone should be watching closely.


Beauty

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Beauty

Which Winter Olympians Will Score Beauty Deals?

As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.


Sports

Nike Just Turned Costco Into a Hypebeast Playground

Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.

Sports

Nike Just Turned Costco Into a Hypebeast Playground

Nike’s release of its ‘Costco’ SB Dunk Low might actually be better than the shoes themselves.


Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.

Marketing

How Fashion Picks Its Hip-Hop Style Icons

As fashion continues to tap into hip-hop for celeb marketing opportunities, it is searching for fresh faces beyond the same superstar partnerships.


Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.

Sports

Anta Just Saved Puma

After months of speculation, Anta has finally acquired the Pinault family’s 29 percent stake in Puma. Suddenly, the brand’s future doesn’t seem so bleak.