New Guards Group
The End of Opening Ceremony Marks the End of Shopping As We Know It
Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?
The End of Opening Ceremony Marks the End of Shopping As We Know It
Multi-brand stores no longer serve the purpose that they once did. Why do we need them now?
Opening Ceremony Acquired by Off-White Backer New Guards Group
Founders Humberto Leon and Carol Lim will remain co-creative directors of the brand and the stores will close in 2020.
Opening Ceremony Acquired by Off-White Backer New Guards Group
Founders Humberto Leon and Carol Lim will remain co-creative directors of the brand and the stores will close in 2020.
Off-White Backer Adds Ambush Brand to Its Portfolio
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
Off-White Backer Adds Ambush Brand to Its Portfolio
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
Meet the 'Independent Record Labels' of Fashion
A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.
Farfetch: Relationship with Off-White Will Last At Least Through 2026
The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.
Farfetch: Relationship with Off-White Will Last At Least Through 2026
The luxury marketplace acquired New Guards Group, the Milanese company which operates but does not own Virgil Abloh’s brand, in August to control its retail sales online.
Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.
Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.
Heron Preston Seeks Evolution on the Paris Runway
The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.
Heron Preston Seeks Evolution on the Paris Runway
The designer is pushing beyond the streetwear category in fashion’s capital without losing his focus on sustainability. First up: A collaboration with vintage remixer Sami Miró.
The Mystery Mogul Behind Off-White
The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.
The Mystery Mogul Behind Off-White
The opaque Milanese holding company New Guards Group has birthed many of luxury streetwear’s most-hyped brands, including Off-White, Palm Angels, County of Milan and Heron Preston. In his first-ever interview, quiet mastermind Davide De Giglio reveals how he has built a business that will generate €420 million in sales this year.
Virgil Abloh: ‘I Am Not a Designer’
The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.
Virgil Abloh: ‘I Am Not a Designer’
The Off-White founder and Wizard of Oz fan isn’t just making clothes. He’s blazing his own Yellow Brick Road from nowheresville to the Emerald City of Paris and reprogramming Louis Vuitton in the process.