New Guards Group

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Eredi Zucca Launches Fragrance, Plots Global Expansion
As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.

Eredi Zucca Launches Fragrance, Plots Global Expansion
As the fragrance category continues to grab interest across demographics, the Milanese grooming line, backed by Rhode investor D Capital, debuts a luxury collection.

Farfetch Shakes Up New Guards Group, Off-White Leadership
New Guards Group co-founders Davide De Giglio and Andrea Grilli are exiting the company, owner Farfetch announced Thursday.

Farfetch Shakes Up New Guards Group, Off-White Leadership
New Guards Group co-founders Davide De Giglio and Andrea Grilli are exiting the company, owner Farfetch announced Thursday.

Case Study | A New Model for Building Independent Fashion Brands
Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?

Case Study | A New Model for Building Independent Fashion Brands
Brand accelerators like Tomorrow offer cash, shared services and economies of scale. Can the approach turn high-potential young labels into success stories?

The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.

The Fashion World Remembers Virgil Abloh
The industry pays tribute to the much-loved designer, whose death was announced on Sunday.

The Fashion World Remembers Virgil Abloh
The industry pays tribute to the much-loved designer, whose death was announced on Sunday.

LVMH to Buy Majority Stake in Off-White, Expand Virgil Abloh’s Role
The luxury conglomerate will acquire the trademark to the New Guards Group-operated streetwear label, as well as work with its creative director to launch new brands and energise existing ones across its portfolio.

LVMH to Buy Majority Stake in Off-White, Expand Virgil Abloh’s Role
The luxury conglomerate will acquire the trademark to the New Guards Group-operated streetwear label, as well as work with its creative director to launch new brands and energise existing ones across its portfolio.

Influencers Take on Yet Another Role: Store Merchant
A new wave of retailers is relying on tastemakers not only to promote products — but to curate them, too.

Influencers Take on Yet Another Role: Store Merchant
A new wave of retailers is relying on tastemakers not only to promote products — but to curate them, too.

Claudio Antonioli’s Plan for Ann Demeulemeester
In an exclusive interview, the co-founder of New Guards Group and owner of the Antonioli boutique in Milan lays out his plans for the revered Belgian brand.

Claudio Antonioli’s Plan for Ann Demeulemeester
In an exclusive interview, the co-founder of New Guards Group and owner of the Antonioli boutique in Milan lays out his plans for the revered Belgian brand.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Power Moves | Richemont Taps Former Givenchy CEO to Lead Fashion Division, Hugo Boss Names New CEO
This week, the luxury group appointed LVMH veteran Philippe Fortunato to oversee fashion and accessories, while the German suit maker tapped Daniel Grieder after his recent departure from Tommy Hilfiger.

Farfetch Gets $250 Million Investment From Tencent and Dragoneer
The luxury online marketplace says it will use the money to expand in China.

Farfetch Gets $250 Million Investment From Tencent and Dragoneer
The luxury online marketplace says it will use the money to expand in China.