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Beauty

16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.

The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.

Beauty

16 Year-Old Salish Matter Conquered Sephora. Next is Netflix.

The co-founder of Sincerely Yours is a Youtube sensation, a Gen Alpha skincare success story and coming soon to a streaming device near you.


Beauty

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.

Beauty

Stranger Things Hairstylist Is Launching a Hair Care Brand

The hit Netflix show’s lead hair designer Sarah Hindsgaul will be one of the first on-set Hollywood beauty professionals to have her own hair-care line as more of her peers look for opportunities beyond filming.


Marketing

How Favorite Daughter Benefitted From the Netflix Effect

The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.

Marketing

How Favorite Daughter Benefitted From the Netflix Effect

The womenswear business, which has crossed $100 million in annual sales, has tapped the power of pop culture thanks to its appearances on Netflix’s “Nobody Wants This,” created and written by Erin Foster, one of the brand’s founders.


Retail

Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?

In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.

Retail

Can ‘Emily in Paris’ Catapult Vestiaire Collective Into the American Mainstream?

In the new season of the hit Netflix show, the resale platform makes a cameo, hoping that the appearance will boost its US business, which now accounts for 20 percent of its sales.


Retail

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.

Retail

Musinsa: The K-Fashion Ecosystem Goes Global

The expanding popularity of K-culture is helping South Korean brands and retailers like Musinsa gain global recognition, explains CEO in an interview for The State of Fashion 2024.


Luxury

Dior: How to Build a Long-Term Brand Image

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.

Luxury

Dior: How to Build a Long-Term Brand Image

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.


News & Analysis

BoF VOICES 2023: Confronting the Creativity Crisis

Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.

News & Analysis

BoF VOICES 2023: Confronting the Creativity Crisis

Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.


Marketing

What the Hollywood Strike Means for Fashion

While red carpets have momentarily dried up for brands and stylists, the SAG and WGA’s simultaneous strikes pose an unlikely opportunity for fashion companies to tap celebrity talent.

Marketing

What the Hollywood Strike Means for Fashion

While red carpets have momentarily dried up for brands and stylists, the SAG and WGA’s simultaneous strikes pose an unlikely opportunity for fashion companies to tap celebrity talent.


Marketing

What Fashion Needs to Know About Netflix’s New Ad Tier

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.

Marketing

What Fashion Needs to Know About Netflix’s New Ad Tier

Netflix argues that its audience size justifies the hefty price tag it plans to charge advertisers to place spots. Being an early advertiser on the biggest video streamer has its advantages, but there are a lot of potential downsides for smaller brands to consider.


Media

Netflix and Shonda Rhimes Test Fashion Opportunity With Bridgerton Collabs

The streaming service’s blockbuster deal with production company Shondaland came with plans for branding and merchandising deals. What that means for fashion is beginning to take shape.

Media

Netflix and Shonda Rhimes Test Fashion Opportunity With Bridgerton Collabs

The streaming service’s blockbuster deal with production company Shondaland came with plans for branding and merchandising deals. What that means for fashion is beginning to take shape.