Mytheresa
In Online Luxury, Mytheresa Offers a Shred of Optimism
Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.
In Online Luxury, Mytheresa Offers a Shred of Optimism
Mytheresa may not be leaps above its struggling online luxury peers, but its sales and profit growth are still modest. The company is betting that appealing to top spending clients will keep it from suffering the same fate as its competitors.
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
Fashion Is Already Trying to Cash In on Apple’s Vision Pro
Mytheresa, J.Crew and E.l.f. Cosmetics are among the retailers to have developed apps for the newly launched ‘spatial computing’ headset as they try to leverage its capabilities for more immersive, emotional shopping experiences.
Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
Case Study | Selling Luxury to the 1%
The ultra-wealthy are spending more on luxury than ever before — and, amid a broader market slowdown, winning them over is becoming a competitive battleground for brands. BoF breaks down how strategies from Gucci, Mytheresa and Tiffany & Co. are successfully building closer relationships with top clients.
Why Online Luxury Is Broken
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.
Why Online Luxury Is Broken
Reports of financial strain at Farfetch amid a stalled deal with YNAP has driven confidence in multi-brand e-commerce to all-time lows. With value propositions eroding and investment drying up, a way forward remains unclear.
Why Going Private Won’t Solve Farfetch’s Problems
The luxury e-tailer could be the latest e-commerce firm to go private amid its worst year as a public company. But Farfetch’s much scrutinised lack of focus could persist outside the public market.
Why Going Private Won’t Solve Farfetch’s Problems
The luxury e-tailer could be the latest e-commerce firm to go private amid its worst year as a public company. But Farfetch’s much scrutinised lack of focus could persist outside the public market.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
Case Study | Fashion’s New Playbook for Online Returns
The e-commerce boom may have cooled but online returns rates remain high, and the costs of processing them are more expensive than ever. BoF unpacks how retailers can reduce the costs of returns and protect profit margins, while improving customers’ shopping experience to generate higher sales.
US Sales and Top Spending Customers Drive Sales at Mytheresa
The Munich-based e-tailer is benefitting from its focus on courting luxury’s wealthiest shoppers, CEO Michael Kliger told BoF.
US Sales and Top Spending Customers Drive Sales at Mytheresa
The Munich-based e-tailer is benefitting from its focus on courting luxury’s wealthiest shoppers, CEO Michael Kliger told BoF.
China’s Big-Spending, Picky Youth Are Global Luxury’s Lifeline
Big-spending Gen-Zs will propel China to the position of the world’s top buyer by 2025 — usurping both the US and Europe, according to PwC.
China’s Big-Spending, Picky Youth Are Global Luxury’s Lifeline
Big-spending Gen-Zs will propel China to the position of the world’s top buyer by 2025 — usurping both the US and Europe, according to PwC.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
For Many Digital Retailers, Profits and Growth Appear to Be Mutually Exclusive
DTC brands and e-commerce platforms delivered some rare good news this week in the form of shrinking losses, but investors were largely unimpressed.
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.
Cargo Pants Are Back, But Not the Ones Your Dad Wore
Celebrities and TikTok influencers have dusted off another half-forgotten trend. What started as a rebellion against skinny jeans is taking some odd turns.