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Will Fashion Brands Strike Gold This Diwali?
Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.
Will Fashion Brands Strike Gold This Diwali?
Global brands are betting that glittering campaigns and festive designs will tempt Indian shoppers to look past economic headwinds and splurge during a key spending period in the retail calendar.
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
Myntra: India’s Online Fashion Gateway
The e-commerce giant is helping mass-market and premium brands reach millions of consumers across India. For the BoF-McKinsey State of Fashion 2025 report, CEO Nandita Sinha explained how brands can navigate through the complexities of this dynamic market.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
Will Social Commerce Pay Off in India?
With young Indians hooked on short-form video content, global brands are investing in social commerce and live shopping trials to gain an edge in the rapidly growing market.
How to Leverage Myntra to Expand in India
Partnering with the e-commerce giant is an increasingly popular way to tap the India opportunity but it comes with downsides like deep discounting.
How to Leverage Myntra to Expand in India
Partnering with the e-commerce giant is an increasingly popular way to tap the India opportunity but it comes with downsides like deep discounting.
How to Plug Into India’s Dynamic E-Commerce Market
During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?
How to Plug Into India’s Dynamic E-Commerce Market
During lockdown Indian e-commerce platforms attracted a bonanza of international investment from the likes of Facebook and a fund backed by LVMH. What can fashion brands do now to tap into this complicated but colossal $43 billion opportunity?
Flipkart's Fashion Unit Myntra Bets on Artificial Intelligence to Drive Growth
Enhancing the consumer experience through technology is key to driving long-term growth, Ambarish Kenghe, Myntra's head of product told Reuters on Thursday.
Flipkart's Fashion Unit Myntra Bets on Artificial Intelligence to Drive Growth
Enhancing the consumer experience through technology is key to driving long-term growth, Ambarish Kenghe, Myntra's head of product told Reuters on Thursday.
Bits & Bytes | Walmart Buys Jet.com, African E-Commerce Startups
This week, in the biggest ever e-commerce acquisition, Walmart bought $3.3 billion Jet.com, while African web startups are trying to tap the continent's one billion consumers.
Bits & Bytes | Walmart Buys Jet.com, African E-Commerce Startups
This week, in the biggest ever e-commerce acquisition, Walmart bought $3.3 billion Jet.com, while African web startups are trying to tap the continent's one billion consumers.
Power Moves | Taylor Tomasi Hill Joins Forty Five Ten, Myntra Co-Founder Departs, Hunter CEO
BoF compiles the most important professional moves of the week.
Power Moves | Taylor Tomasi Hill Joins Forty Five Ten, Myntra Co-Founder Departs, Hunter CEO
BoF compiles the most important professional moves of the week.
Flipkart Says Senior Executives Bansal and Nagori to Leave
Flipkart Pvt., India’s biggest e-commerce company, said that Mukesh Bansal, who founded the Myntra.com apparel retailer and was the head of the company’s core marketplace business, has resigned from the role.
Flipkart Says Senior Executives Bansal and Nagori to Leave
Flipkart Pvt., India’s biggest e-commerce company, said that Mukesh Bansal, who founded the Myntra.com apparel retailer and was the head of the company’s core marketplace business, has resigned from the role.