MSGM

A Homecoming for MSGM
Massimo Giorgetti is at his best when he avoids complications, which is exactly what he did this season.

A Homecoming for MSGM
Massimo Giorgetti is at his best when he avoids complications, which is exactly what he did this season.

Maturity at MSGM
This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.

Maturity at MSGM
This MSGM outing was Massimo Giorgetti most mature so far: it had the freshness of the early stages of the brand and a new quality and conciseness.

The MSGM Remix
This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.

The MSGM Remix
This was Giorgetti's best collection so far: fast-paced, colourful, and endlessly revolving around a single idea —ruffles, and tonnes of them.

After Long Slumber, Italian Fashion Wakes to ‘Beautiful Moment’
A new generation of high-potential fashion labels is blossoming in Italy in spite of a fashion system they say has been slow to provide the support they needed to get off the ground.

After Long Slumber, Italian Fashion Wakes to ‘Beautiful Moment’
A new generation of high-potential fashion labels is blossoming in Italy in spite of a fashion system they say has been slow to provide the support they needed to get off the ground.

MSGM’s Herald of All Things Pop
Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.

MSGM’s Herald of All Things Pop
Massimo Giorgetti went clubbing, and came back with a visually bold collection of loud, oversized shapes in graphic colour combinations.

Differentiation and Flocking at the Milan Shows
Fashion's interplay between individualism and conformity was on show at Emporio Armani, Etro and MSGM.

Differentiation and Flocking at the Milan Shows
Fashion's interplay between individualism and conformity was on show at Emporio Armani, Etro and MSGM.

Milan, We Have Lift Off
In a Milan Fashion Week that's witnessing the sort of renaissance which can come with swift generational turnover, a blast of maximalist super-styling overpowered true design innovation.

Milan, We Have Lift Off
In a Milan Fashion Week that's witnessing the sort of renaissance which can come with swift generational turnover, a blast of maximalist super-styling overpowered true design innovation.

An Age of Eccentricity
A new age of eccentricity has taken hold in Milan, resulting in relatable, real-world clothes and the obvious recycling of ideas.

An Age of Eccentricity
A new age of eccentricity has taken hold in Milan, resulting in relatable, real-world clothes and the obvious recycling of ideas.

MSGM's Most Mature Collection
The MSGM collection continues to grow out of the printed sweatshirt niche from which it started.

MSGM's Most Mature Collection
The MSGM collection continues to grow out of the printed sweatshirt niche from which it started.

Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.

Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.