MSGM
In Milan, Place and the Perception of Clothes
From enchanted gardens to brutalist hangars, locations can make or break a show.
In Milan, Place and the Perception of Clothes
From enchanted gardens to brutalist hangars, locations can make or break a show.
In Milan, the Streetwear Bubble Has Officially Burst
At County of Milan, MGSM and DSquared2, change was afoot to different degrees, reports Angelo Flaccavento.
In Milan, the Streetwear Bubble Has Officially Burst
At County of Milan, MGSM and DSquared2, change was afoot to different degrees, reports Angelo Flaccavento.
Escape from Milan
In a world turning darker by the day, Etro, Sportmax, Marco de Vincenzo and Massimo Giorgetti all turned to forms of escapism — surfing, childhood memories and dreams — with varying degrees of success.
Escape from Milan
In a world turning darker by the day, Etro, Sportmax, Marco de Vincenzo and Massimo Giorgetti all turned to forms of escapism — surfing, childhood memories and dreams — with varying degrees of success.
At MSGM, a Match Between Milan and Rimini
It was a trademark MSGM collection in more ways than one. In order to progress, Massimo Giorgetti needs to shake things up.
At MSGM, a Match Between Milan and Rimini
It was a trademark MSGM collection in more ways than one. In order to progress, Massimo Giorgetti needs to shake things up.
Inside MSGM’s Expansion Plans
Backed by new private equity investor Style Capital, the contemporary Italian brand launched by former Emilio Pucci creative director Massimo Giorgetti has an ambitious growth strategy. BoF gets a first look.
Inside MSGM’s Expansion Plans
Backed by new private equity investor Style Capital, the contemporary Italian brand launched by former Emilio Pucci creative director Massimo Giorgetti has an ambitious growth strategy. BoF gets a first look.
MSGM’s Milanese Metropolitanism
Fresh off the back of investment from Italian private equity fund Style Capita, Massimo Giorgetti delivered a remix of what defines MSGM: colour, ease and a metropolitan spirit.
MSGM’s Milanese Metropolitanism
Fresh off the back of investment from Italian private equity fund Style Capita, Massimo Giorgetti delivered a remix of what defines MSGM: colour, ease and a metropolitan spirit.
A Good Boy Italian Feel at MSGM
Massimo Giorgetti has a wonderful sensibility for the zeitgeist, but he sometimes lacks the guts to follow his own route and reverts to popular fashion references.
A Good Boy Italian Feel at MSGM
Massimo Giorgetti has a wonderful sensibility for the zeitgeist, but he sometimes lacks the guts to follow his own route and reverts to popular fashion references.
MSGM's Blast of Hypercolour
This season, Massimo Giorgetti focused on MSGM's core identity with a collection that was all about saturated colours and simple yet slightly twisted shapes. The kids will love it — and will also be able to buy it.
MSGM's Blast of Hypercolour
This season, Massimo Giorgetti focused on MSGM's core identity with a collection that was all about saturated colours and simple yet slightly twisted shapes. The kids will love it — and will also be able to buy it.
Most Wanted in Milan: Originality
Milanese designers referenced Balenciaga, Raf Simons and Gosha Rubchinskiy a bit too much, but Fendi, Marni and Zegna stood out.
Most Wanted in Milan: Originality
Milanese designers referenced Balenciaga, Raf Simons and Gosha Rubchinskiy a bit too much, but Fendi, Marni and Zegna stood out.
MSGM's Easy Streetwear
The collection was bold on logo and strong on reference, but also slightly bland.
MSGM's Easy Streetwear
The collection was bold on logo and strong on reference, but also slightly bland.