Moschino
Small Items, Big Business
More than just stocking fillers, designer novelty items are becoming a significant category for luxury brands, from Burberry to Fendi, with high margins and long waiting lists.
Small Items, Big Business
More than just stocking fillers, designer novelty items are becoming a significant category for luxury brands, from Burberry to Fendi, with high margins and long waiting lists.
How Beauty Brands Tap Backstage and Beyond
Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.
How Beauty Brands Tap Backstage and Beyond
Hair and makeup companies are turning fashion week partnerships into powerful brand marketing tools.
Construction Couture at Moschino
With 'hardhat handbags' spawned in the land of Coca Cola, the Golden Arches and Andy Warhol, Jeremy Scott knows how to shill for his product.
Construction Couture at Moschino
With 'hardhat handbags' spawned in the land of Coca Cola, the Golden Arches and Andy Warhol, Jeremy Scott knows how to shill for his product.
Power Moves | Donna Karan Steps Down, Nike Chairman to Exit, Moschino CEO Leaves
BoF compiles the most important professional moves of the week.
Power Moves | Donna Karan Steps Down, Nike Chairman to Exit, Moschino CEO Leaves
BoF compiles the most important professional moves of the week.
In ‘Oh So Serious’ Fashion Industry, Brands Make Wit Work
In a fashion industry that can be ‘oh so serious,’ a crop of brands, from Jimmy Choo to Anya Hindmarch, have taken another approach, integrating play, humour and wit into their products.
In ‘Oh So Serious’ Fashion Industry, Brands Make Wit Work
In a fashion industry that can be ‘oh so serious,’ a crop of brands, from Jimmy Choo to Anya Hindmarch, have taken another approach, integrating play, humour and wit into their products.
Do Diffusion Lines Still Make Sense?
In the face of fierce competition and heavy cost structures, some brands are rethinking the logic of their diffusion lines.
Do Diffusion Lines Still Make Sense?
In the face of fierce competition and heavy cost structures, some brands are rethinking the logic of their diffusion lines.
Top 10 Campaigns of the Season
From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
Top 10 Campaigns of the Season
From amongst the multitude of Autumn/Winter advertising campaigns currently hitting fashion glossies, Internet forums and social media platforms around the world, from Facebook to Tumblr to Pinterest, The Business of Fashion picks the Top 10 Campaigns of the Season. Which fashion campaigns struck a chord with you this season?
Did Moschino Dilute McDonald's Trademark?
Jeremy Scott's debut runway collection for Moschino was an ironic ode to the brand iconography of several American companies, notably, McDonald’s. But in making its statement, did the house dilute McDonald's trademark?
Did Moschino Dilute McDonald's Trademark?
Jeremy Scott's debut runway collection for Moschino was an ironic ode to the brand iconography of several American companies, notably, McDonald’s. But in making its statement, did the house dilute McDonald's trademark?
Op-Ed | Is Digital Imagery Creating Cut-and-Paste Fashion Trends?
The rise of high definition, highly accessible digital documentation is driving cut-and-paste fashion trends, argues Liroy Choufan.
Op-Ed | Is Digital Imagery Creating Cut-and-Paste Fashion Trends?
The rise of high definition, highly accessible digital documentation is driving cut-and-paste fashion trends, argues Liroy Choufan.
The China Edit | Mall Vacancies, John Lewis Asian Concessions, Moschino, Apple iWatch Trademark Worries
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The China Edit | Mall Vacancies, John Lewis Asian Concessions, Moschino, Apple iWatch Trademark Worries
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.