Morphe
Does Every Makeup Brand Need a Skin Care Line?
Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.
Does Every Makeup Brand Need a Skin Care Line?
Morphe, Huda Beauty and other colour cosmetics lines are investing heavily in skin care, but successfully making the leap from one category to the other requires finesse.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
How Digital Beauty Brands Are Making Wholesale Work
Despite the pandemic, stores still matter in the world of cosmetics and personal care. Here’s how digital brands are working with physical retailers to make the leap.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.
The Shady Truth About Inclusive Beauty (And How Brands Can Improve)
BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.
The Shady Truth About Inclusive Beauty (And How Brands Can Improve)
BoF had a chemist analyse some of the most popular new 40-plus shade foundation lines to see which brands went beyond adding a bit more pigment to develop makeup for darker skin tones. Some pioneers in the category, including Fenty, fell short.
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
Beauty’s Inclusivity Movement Has Sparked a Shade-Matching Arms Race
Brands are scrambling to develop a diverse range of foundation pigments so they can tout their inclusivity, but there's a new problem: how do these labels ensure their customers find the right shade?
The Top 15 M&A Targets in Beauty
In a market that is more competitive than ever, strategics and private equity firms alike are looking beyond makeup to acquisitions in skincare and haircare.
The Top 15 M&A Targets in Beauty
In a market that is more competitive than ever, strategics and private equity firms alike are looking beyond makeup to acquisitions in skincare and haircare.
India's New Wave
A new wave of Indian designers is blending traditional craftsmanship with a modern aesthetic to international acclaim. BoF columnist Susanna Lau reports.
India's New Wave
A new wave of Indian designers is blending traditional craftsmanship with a modern aesthetic to international acclaim. BoF columnist Susanna Lau reports.