Moncler Genius
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Top 10 Shows of the Season
After a fashion month where designers embraced contradictions, BoF's editors pick the top ten shows of the season.
Top 10 Shows of the Season
After a fashion month where designers embraced contradictions, BoF's editors pick the top ten shows of the season.
Case Study | Inside Moncler’s ‘Genius’ Strategy
In our latest in-depth report, BoF examines how the Italian brand’s limited-edition monthly drops became one of the most compelling new models for luxury.
Case Study | Inside Moncler’s ‘Genius’ Strategy
In our latest in-depth report, BoF examines how the Italian brand’s limited-edition monthly drops became one of the most compelling new models for luxury.
Tod’s Factory Strategy: Is It Working?
After missing the sneaker boom, the Italian maker of luxury comfort shoes is aiming to reverse falling sales and re-energise its brand. The company’s new drops-driven model will be put to the test this month with the launch of a collaboration with star designer Alber Elbaz.
Tod’s Factory Strategy: Is It Working?
After missing the sneaker boom, the Italian maker of luxury comfort shoes is aiming to reverse falling sales and re-energise its brand. The company’s new drops-driven model will be put to the test this month with the launch of a collaboration with star designer Alber Elbaz.
The BoF Podcast: Moncler CEO Remo Ruffini Talks ‘Genius’ Strategy
Speaking in conversation with Imran Amed, the chief executive of Moncler discusses the outerwear brand's game-changing Genius strategy and why the company now feels more like a start-up.
The BoF Podcast: Moncler CEO Remo Ruffini Talks ‘Genius’ Strategy
Speaking in conversation with Imran Amed, the chief executive of Moncler discusses the outerwear brand's game-changing Genius strategy and why the company now feels more like a start-up.
Alber Elbaz Teams Up with Tod's
Elbaz is the next designer to take part in the Italian brand’s Tod’s Factory project, which consists of capsule collections released throughout the year in a bid to keep pace with a fast-moving fashion market, reverse falling sales and rejuvenate the Tod’s brand.
Alber Elbaz Teams Up with Tod's
Elbaz is the next designer to take part in the Italian brand’s Tod’s Factory project, which consists of capsule collections released throughout the year in a bid to keep pace with a fast-moving fashion market, reverse falling sales and rejuvenate the Tod’s brand.
Moncler Says 'Genius' Strategy Worked
For 2019, the Italian brand is adding Alyx and Richard Quinn to its experimental designer collaborations programme, reveals chief executive Remo Ruffini.
Moncler Says 'Genius' Strategy Worked
For 2019, the Italian brand is adding Alyx and Richard Quinn to its experimental designer collaborations programme, reveals chief executive Remo Ruffini.