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Why Shein Keeps Buying Its Rivals
The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.
Why Shein Keeps Buying Its Rivals
The ultra-fast fashion giant’s latest acquisition of Missguided and a partnership with Forever 21 will grant it access to new customers and distribution channels.
Shein Buys Missguided Brand From Britain’s Frasers
Frasers said on Monday, Shein will acquire the intellectual property and trademarks of Missguided, while Frasers will retain its real estate and employees which have now been integrated into Frasers’ fashion division.
Shein Buys Missguided Brand From Britain’s Frasers
Frasers said on Monday, Shein will acquire the intellectual property and trademarks of Missguided, while Frasers will retain its real estate and employees which have now been integrated into Frasers’ fashion division.
Love Island Still Turns Heads for Fast Fashion
This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
Love Island Still Turns Heads for Fast Fashion
This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Why Missguided Is a Cautionary Tale — and Not Just for Fast Fashion
Missguided, which went into administration and was bought in a fire sale this week, never quite established a unique style or signature product category that would differentiate it from bigger rivals like Boohoo, Asos or H&M.
Can Lightning Strike Twice with Love Island's New Fashion Partner?
The reality TV show has coupled up with a new fashion partner, I Saw It First. But will the marketing formula that worked so well last year continue to deliver results?
Can Lightning Strike Twice with Love Island's New Fashion Partner?
The reality TV show has coupled up with a new fashion partner, I Saw It First. But will the marketing formula that worked so well last year continue to deliver results?
Fashion’s Gender Pay Gap Isn’t Getting Any Smaller
Data published this week in the UK revealed a stubborn gap between what men and women earn at fashion brands and retailers, with Farfetch, Missguided, Karen Millen and Asos among the companies reporting large disparities favouring male employees.
Fashion’s Gender Pay Gap Isn’t Getting Any Smaller
Data published this week in the UK revealed a stubborn gap between what men and women earn at fashion brands and retailers, with Farfetch, Missguided, Karen Millen and Asos among the companies reporting large disparities favouring male employees.
Fast Fashion Courts Millennial Halloween Shoppers
Retailers from Nasty Gal to PrettyLittleThing have been ramping up their participation in the holiday, crafting campaigns that show younger shoppers how to style fashion items into costumes.
Fast Fashion Courts Millennial Halloween Shoppers
Retailers from Nasty Gal to PrettyLittleThing have been ramping up their participation in the holiday, crafting campaigns that show younger shoppers how to style fashion items into costumes.
Michael Kors' Crystal Ball for China
This week, everyone will be talking about fashion's reality television opportunity, US Vogue's September issue cover and Michael Kors' China push. Read our BoF Professional Cheat Sheet.
Michael Kors' Crystal Ball for China
This week, everyone will be talking about fashion's reality television opportunity, US Vogue's September issue cover and Michael Kors' China push. Read our BoF Professional Cheat Sheet.
UK Workers Paid Just £3 an Hour to Make Clothes for River Island and New Look
The investigation found Leicester-based Fashion Square Ltd and United Creations Ltd, where the clothes were made, paid their employees between £3 and £3.50 per hour.
UK Workers Paid Just £3 an Hour to Make Clothes for River Island and New Look
The investigation found Leicester-based Fashion Square Ltd and United Creations Ltd, where the clothes were made, paid their employees between £3 and £3.50 per hour.
Op-Ed | Embracing Digital Is a Matter of Survival
The fashion world is late to the tech revolution, but there are seven ways in which fashion and luxury brands can aggressively exploit digital to boost their businesses, says Frederic Court.
Op-Ed | Embracing Digital Is a Matter of Survival
The fashion world is late to the tech revolution, but there are seven ways in which fashion and luxury brands can aggressively exploit digital to boost their businesses, says Frederic Court.