Mejuri
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The Metrics That Matter in Today’s Creator Economy
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
The Metrics That Matter in Today’s Creator Economy
As influencer marketing becomes more essential, and creators demand more money, brands have to parse through an increasing amount of data to confidently invest in their influencer strategies.
Mejuri Wants to Bring Jewellery Back to Sports
DTC fine jewellery brand Mejuri is entering the sports world through a new collaboration with Racquet Magazine, set to release to the public ahead of the US Open.
Mejuri Wants to Bring Jewellery Back to Sports
DTC fine jewellery brand Mejuri is entering the sports world through a new collaboration with Racquet Magazine, set to release to the public ahead of the US Open.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
How Brands Can Make It Easier for Consumers to Shop Everywhere
Linking online and offline selling channels increases the odds of turning fickle shoppers into a loyal following.
Competition in the Jewellery Market Is Heating Up
Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.
Competition in the Jewellery Market Is Heating Up
Upstart brands with cheaper prices and a wide range of styles are winning over younger consumers.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Case Study | Building a DTC Challenger Brand
Fashion entrepreneurs need a new playbook to launch, scale and differentiate their companies, as regulations and rising costs mean performance marketing can no longer serve the critical role it once did for DTC brands. Finding the right positioning and capturing market share can mean going back to the brand-building basics, as BoF profiles of Gymshark, Hodinkee and Mejuri show.
Mejuri: Drafting a New Sustainability Roadmap
Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.
Mejuri: Drafting a New Sustainability Roadmap
Mejuri founder Noura Sakkijha explains why jewellery brands should look beyond existing frameworks to build a more sustainable future for a sector that has faced scrutiny over its impact on the environment and the welfare of its workers.
How the Pandemic Boosted 'Buy Now Pay Later'
Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.
How the Pandemic Boosted 'Buy Now Pay Later'
Consumers have flocked to services that allow them to pay for their online orders over a period of weeks, months or even years. Brands hope these plans will encourage customers to spend more — but a looming recession could test the business model.
How to Prepare Your Business for a Post-Pandemic World
BoF outlines the steps that retailers and labels need to take as they survive the first shockwave of the pandemic and now must grapple with prolonged economic downturn.
How to Prepare Your Business for a Post-Pandemic World
BoF outlines the steps that retailers and labels need to take as they survive the first shockwave of the pandemic and now must grapple with prolonged economic downturn.
Announcing Feng Chen Wang, Sunspel, Jing Daily and Mejuri
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Announcing Feng Chen Wang, Sunspel, Jing Daily and Mejuri
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
Mejuri Wants to Upend Fine Jewellery With a Drop Model
The direct-to-consumer jeweller has raised $5 million in funding in a bid to revolutionise the industry through a drop model.
Mejuri Wants to Upend Fine Jewellery With a Drop Model
The direct-to-consumer jeweller has raised $5 million in funding in a bid to revolutionise the industry through a drop model.