McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.


Allbirds Looks Beyond Covid-19 Crisis with Carbon Calorie Count
The digitally-native footwear brand is labelling all its products with their carbon footprint as it bets consumers will emerge from the current crisis more engaged than ever with issues relating to sustainability.

Allbirds Looks Beyond Covid-19 Crisis with Carbon Calorie Count
The digitally-native footwear brand is labelling all its products with their carbon footprint as it bets consumers will emerge from the current crisis more engaged than ever with issues relating to sustainability.

The New Normal: Survival Instincts Will Drive Business Adaptation
Economic recovery will be slow, forcing fashion players to ramp up resilience planning and adapt their operating models in order to survive, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

The New Normal: Survival Instincts Will Drive Business Adaptation
Economic recovery will be slow, forcing fashion players to ramp up resilience planning and adapt their operating models in order to survive, says The Business of Fashion and McKinsey’s Coronavirus Update to The State of Fashion 2020.

How Amazon Fashion Could Save a Generation of Designers
The deep-pocketed e-commerce giant could use its unrivalled platform to support young designers and connect a universe of independent labels with millions of digital consumers, swiftly establishing itself as one of the world’s top fashion destinations.

How Amazon Fashion Could Save a Generation of Designers
The deep-pocketed e-commerce giant could use its unrivalled platform to support young designers and connect a universe of independent labels with millions of digital consumers, swiftly establishing itself as one of the world’s top fashion destinations.

Power Moves | Macy’s CFO Resigns, Asos Names Chief Strategy Officer
This week, Paula Price steps down after less than two years as Macy’s CFO, while Asos hires a McKinsey partner to lead on strategy.

Power Moves | Macy’s CFO Resigns, Asos Names Chief Strategy Officer
This week, Paula Price steps down after less than two years as Macy’s CFO, while Asos hires a McKinsey partner to lead on strategy.

For Luxury, an Acceleration of the Inevitable
Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.

For Luxury, an Acceleration of the Inevitable
Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.

The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry
Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.

The State of Fashion 2020: Coronavirus Update — It’s Time to Rewire the Fashion Industry
Faced with a 27 to 30 percent contraction in global revenues, fashion is currently focused on crisis management and contingency planning, but eventually we must shift towards re-imagining our industry altogether. The Coronavirus Update to The State of Fashion 2020 outlines where we must focus once the dust settles. Download the full report.

The State of Fashion 2020 Coronavirus Update: Download the Report
Click below to download BoF and McKinsey & Company's in-depth report on the global fashion industry in the wake of the coronavirus crisis, focusing on the themes, issues and opportunities impacting the sector.

The State of Fashion 2020 Coronavirus Update: Download the Report
Click below to download BoF and McKinsey & Company's in-depth report on the global fashion industry in the wake of the coronavirus crisis, focusing on the themes, issues and opportunities impacting the sector.

China’s Battered Fashion Industry Up and Running Again
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?

China’s Battered Fashion Industry Up and Running Again
Green shoots of recovery emerge in China after more than 780 million people endured some level of quarantine for two months. But how long will it take for pre-pandemic levels of spending to return?

Data-Driven Insights from Shopify’s One Million Retailers
Equipped with a data set informed by over 1 million retail partners, Shopify Plus identifies the greatest threats and opportunities in fashion retail in its Fashion Industry Report. BoF shares key findings here.

Data-Driven Insights from Shopify’s One Million Retailers
Equipped with a data set informed by over 1 million retail partners, Shopify Plus identifies the greatest threats and opportunities in fashion retail in its Fashion Industry Report. BoF shares key findings here.

What Retailers Can Learn from the World’s Savviest Online Shoppers
The shopping rituals of South Korea's digital-first youth offer sharp insights that can help shape a global strategy.

What Retailers Can Learn from the World’s Savviest Online Shoppers
The shopping rituals of South Korea's digital-first youth offer sharp insights that can help shape a global strategy.