McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
How to Avoid the Greenwashing Trap
As sustainability becomes more important to consumers, brands must invest in genuine root and branch reform, manage expectations, be humble and own up to their shortcomings to avoid backlash because consumers ultimately see through platitudes and gimmicky campaigns.
Investing in the Sustainability Sisterhood
Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?
Investing in the Sustainability Sisterhood
Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?
#BoFLIVE: What Does Reopening Look Like in China?
As countries in the West prepare for lifted lockdowns, BoF examines how China's economy has fared, and what it means for the global fashion industry.
#BoFLIVE: What Does Reopening Look Like in China?
As countries in the West prepare for lifted lockdowns, BoF examines how China's economy has fared, and what it means for the global fashion industry.
Will Millennial Debt Threaten China’s Luxury Rebound?
Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.
Will Millennial Debt Threaten China’s Luxury Rebound?
Brands need to investigate how consumer debt will impact their recovery plans in the world’s largest luxury market. While some experts downplay concerns, others believe it could throw a spanner in the works.
Fashion's Sustainability Goals Threatened By the Crisis
In the midst of the pandemic, brands are continuing to make big, long-term commitments to environmental and social goals, but with money tight, progress is likely to be fraught.
Fashion's Sustainability Goals Threatened By the Crisis
In the midst of the pandemic, brands are continuing to make big, long-term commitments to environmental and social goals, but with money tight, progress is likely to be fraught.
J. Crew Files for Chapter 11, Becoming US Fashion's First Major Pandemic Casualty
The preppy American brand is unlikely to be the last retailer to seek bankruptcy protection in the wake of the Covid-19 crisis.
J. Crew Files for Chapter 11, Becoming US Fashion's First Major Pandemic Casualty
The preppy American brand is unlikely to be the last retailer to seek bankruptcy protection in the wake of the Covid-19 crisis.
Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.
Gulf Retailers Will Suffer During Ramadan
With the most important sales period of the year wiped out across the Middle East, luxury brands could be hit hard in key markets like the UAE, Kuwait and Saudi Arabia due to mall closures and lockdown.
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
Fashion Looks to China for a Glimpse of Its Future
Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?
#BoFLIVE: Coronavirus Update to The State of Fashion 2020
Catch up on the live discussion and audience Q&A unpacking the special Coronavirus Update to The State of Fashion 2020.
#BoFLIVE: Coronavirus Update to The State of Fashion 2020
Catch up on the live discussion and audience Q&A unpacking the special Coronavirus Update to The State of Fashion 2020.