McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.


If You Aren’t Already Selling Jewellery in China, Now Is the Time
China was driving the global jewellery market long before the pandemic. Now the clock is ticking for smaller players who want to get a piece of the pie before big brands take an even larger share.

If You Aren’t Already Selling Jewellery in China, Now Is the Time
China was driving the global jewellery market long before the pandemic. Now the clock is ticking for smaller players who want to get a piece of the pie before big brands take an even larger share.

The Future of the Modelling Industry
The global modelling industry is finally creaking back into motion after months of lockdowns. But with agencies facing slashed advertising budgets, cancelled fashion shows and digital disruption, can the sector adapt to its new reality fast enough?

The Future of the Modelling Industry
The global modelling industry is finally creaking back into motion after months of lockdowns. But with agencies facing slashed advertising budgets, cancelled fashion shows and digital disruption, can the sector adapt to its new reality fast enough?

Selling Fashion to the 1% During a Pandemic
From Zoom styling consultations to digital VIP dinners, here’s how luxury retailers are continuing to woo the wealthy.

Selling Fashion to the 1% During a Pandemic
From Zoom styling consultations to digital VIP dinners, here’s how luxury retailers are continuing to woo the wealthy.

Fashion Jobs That Are in Demand Now
From CGI artists to virtual showroom designers, BoF spotlights six careers that are going to remain popular far beyond the pandemic.

Fashion Jobs That Are in Demand Now
From CGI artists to virtual showroom designers, BoF spotlights six careers that are going to remain popular far beyond the pandemic.

A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants
On-demand services have helped the likes of Sephora reach consumers and boost sales in China. But as consumption habits shift, they could have a bigger role to play everywhere.

A Lipstick With Your Pizza? Why Beauty Brands Are Linking Up With Food Delivery Giants
On-demand services have helped the likes of Sephora reach consumers and boost sales in China. But as consumption habits shift, they could have a bigger role to play everywhere.

From Savile Row to Swiss Watches, Luxury's Rules Have Changed
After months of lockdown, sales of luxury goods are estimated to fall as much as 35 percent this year.

From Savile Row to Swiss Watches, Luxury's Rules Have Changed
After months of lockdown, sales of luxury goods are estimated to fall as much as 35 percent this year.

The One Luxury E-Commerce Player That’s Consistently Made Money
How has Mytheresa made online luxury profitable when competitors have struggled? CEO and President Michael Kliger reveals the secrets to the company’s success.

The One Luxury E-Commerce Player That’s Consistently Made Money
How has Mytheresa made online luxury profitable when competitors have struggled? CEO and President Michael Kliger reveals the secrets to the company’s success.

When Will Fashion Recover?
For the moment nobody knows when or how the Covid-19 crisis will end, but five key variables will drive the contours of the fashion industry’s recovery.

When Will Fashion Recover?
For the moment nobody knows when or how the Covid-19 crisis will end, but five key variables will drive the contours of the fashion industry’s recovery.

Will Fashion Ever Be Good for the World? Its Future May Depend on It.
The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

Will Fashion Ever Be Good for the World? Its Future May Depend on It.
The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe
The footwear competitors are partnering with a big goal and deadline of one year.

Adidas and Allbirds Join Forces to Try to Create the World’s Lowest Carbon Footprint Sports Shoe
The footwear competitors are partnering with a big goal and deadline of one year.