McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.



How Aesop Plans To Keep It Culty
The luxury skin care company, now a certified B-Corp, has been forced to swiftly rethink how it reaches its customers during the pandemic. Chief Executive Michael O’Keeffe lays out its strategy.

How Aesop Plans To Keep It Culty
The luxury skin care company, now a certified B-Corp, has been forced to swiftly rethink how it reaches its customers during the pandemic. Chief Executive Michael O’Keeffe lays out its strategy.

The Real Reason Louis Vuitton Is Launching Its Global Exhibition in Wuhan
Choosing the epicentre of China’s coronavirus outbreak to debut the brand’s latest travelling exhibition may raise eyebrows but it’s also a very smart move that reveals a lot about the luxury industry’s post-pandemic playbook.

The Real Reason Louis Vuitton Is Launching Its Global Exhibition in Wuhan
Choosing the epicentre of China’s coronavirus outbreak to debut the brand’s latest travelling exhibition may raise eyebrows but it’s also a very smart move that reveals a lot about the luxury industry’s post-pandemic playbook.

Five Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.

Five Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.

The State of Fashion 2021 Preview: Can the Industry Rebound Next Year?
BoF and McKinsey & Company are pleased to share a preview of exclusive data from The State of Fashion 2021, our highly anticipated annual report on the future of the fashion industry, which reveals that the global fashion industry could lose up to 20 percent of revenues this year — worth up to a staggering $440 billion — and lays out potential scenarios for the year ahead as well as the timing of the sector’s recovery.

The State of Fashion 2021 Preview: Can the Industry Rebound Next Year?
BoF and McKinsey & Company are pleased to share a preview of exclusive data from The State of Fashion 2021, our highly anticipated annual report on the future of the fashion industry, which reveals that the global fashion industry could lose up to 20 percent of revenues this year — worth up to a staggering $440 billion — and lays out potential scenarios for the year ahead as well as the timing of the sector’s recovery.

Are You Ready? VOICES 2020 is Coming.
BoF's Annual Gathering for Big Thinkers will be held from December 1-3, broadcasting live to more than 100,000 BoF Professionals, making it the largest fashion business conference in the world, adapted for the unique circumstances of the Covid-19 era.

Are You Ready? VOICES 2020 is Coming.
BoF's Annual Gathering for Big Thinkers will be held from December 1-3, broadcasting live to more than 100,000 BoF Professionals, making it the largest fashion business conference in the world, adapted for the unique circumstances of the Covid-19 era.

The Sustainability Goals Chanel, Kering and H&M Could All Agree On
More than 60 fashion companies have signed on to The Fashion Pact launched by Kering's CEO last year, creating an unusually large industry cross-section that's committed to seven new targets to reduce the sector's environmental impact.

The Sustainability Goals Chanel, Kering and H&M Could All Agree On
More than 60 fashion companies have signed on to The Fashion Pact launched by Kering's CEO last year, creating an unusually large industry cross-section that's committed to seven new targets to reduce the sector's environmental impact.

Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Case Study | Gen-Z Shopping: Separating Myth from Reality
A new generation of consumers is coming of age during a critical, sink-or-swim period for brands and retailers. In our latest case study, BoF puts some of the widely accepted attributes of Gen-Z under the microscope, and interrogates how five industry players — Nike, Brandy Melville, Morphe, Depop and Louis Vuitton — have successfully capitalised on the Gen-Z opportunity.

Luxury Brands Bank on a Raring China Market
The economic uncertainty caused by the pandemic means high-end brands now depend more than ever on Chinese consumers for sales.

Luxury Brands Bank on a Raring China Market
The economic uncertainty caused by the pandemic means high-end brands now depend more than ever on Chinese consumers for sales.

How Fashion's Sustainability Targets Measure Up
After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.

How Fashion's Sustainability Targets Measure Up
After weathering the initial shock of the coronavirus crisis, many fashion companies have started to publish their sustainability goals for the next five to 10 years. But these initiatives risk falling short of an industry-wide imperative to drastically reduce environmental impact within the next decade.