McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.


Retail Reborn Season 2: The Consumer of Tomorrow
In the second season of the hit podcast series with host Doug Stephens, 14 global authorities and thought leaders, from fashion and retail executives to futurists and academics, share insights on the changing consumer lifestyles and expectations shaping the retail ecosystem.

Retail Reborn Season 2: The Consumer of Tomorrow
In the second season of the hit podcast series with host Doug Stephens, 14 global authorities and thought leaders, from fashion and retail executives to futurists and academics, share insights on the changing consumer lifestyles and expectations shaping the retail ecosystem.

The State of Fashion 2022: Q&A with the Authors
Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.

The State of Fashion 2022: Q&A with the Authors
Please join us for a special #BoFLIVE Q&A session, exclusively for Professional Members, where the authors of The State of Fashion 2022, BoF’s Imran Amed and McKinsey’s Achim Berg, will answer your burning questions about the report’s key findings and predictions for the year ahead.

How Fashion Can Deliver on COP26 Ambitions
Amid mounting evidence of fashion’s dramatically negative climate impact, countries, communities and companies are mobilising around protecting the planet. However, a new era of climate action will be required if fashion is to meet ambitious targets to reverse the damage being done.

How Fashion Can Deliver on COP26 Ambitions
Amid mounting evidence of fashion’s dramatically negative climate impact, countries, communities and companies are mobilising around protecting the planet. However, a new era of climate action will be required if fashion is to meet ambitious targets to reverse the damage being done.

The Year Ahead: Navigating Fashion’s Uneven Recovery
Recovery from Covid-19-related economic shocks will be uneven across fashion’s consumer and sourcing landscapes, leading international industry players to reassess local conditions as well as market-specific risks and opportunities.

The Year Ahead: Navigating Fashion’s Uneven Recovery
Recovery from Covid-19-related economic shocks will be uneven across fashion’s consumer and sourcing landscapes, leading international industry players to reassess local conditions as well as market-specific risks and opportunities.

The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

The State of Fashion 2022: Global Gains Mask Recovery Pains
The sixth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts that the global fashion industry will find its feet again after nearly two years of disruption, though supply chain headwinds will threaten growth prospects. Download the full report to understand the 10 themes that will define the industry in the year ahead and how to navigate the currents they create.

Post Corona: From the Brand Age to the Product Age
The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’

Post Corona: From the Brand Age to the Product Age
The primacy of brand is giving way to the primacy of product as the internet rewires media and business, argues Scott Galloway in an exclusive excerpt from his latest book, ‘Post Corona: From Crisis to Opportunity.’

Can China Help Save Brands Again Next Year?
Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.

Can China Help Save Brands Again Next Year?
Many fashion brands were rescued by Chinese consumers this year. Next year, they will need to act fast to get the same treatment.
VOICES 2020: Fixing the Fashion System
Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.
VOICES 2020: Fixing the Fashion System
Industry leaders including Remo Ruffini, Dries Van Noten and Harper’s Bazaar’s Samira Nasr offered ideas on how to solve some of fashion’s biggest problems, from outdated approaches to showing, delivering and discounting collections to the need for more meaningful inclusion.

Download the Report: The State of Fashion 2021
Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.

Download the Report: The State of Fashion 2021
Click below to download BoF and McKinsey & Company’s in-depth report on the global fashion industry in 2021, focusing on the themes, issues and opportunities impacting the sector.

The State of Fashion 2021 Report: Finding Promise in Perilous Times
The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.

The State of Fashion 2021 Report: Finding Promise in Perilous Times
The fifth annual State of Fashion report by The Business of Fashion and McKinsey & Company forecasts the continuation of tough trading conditions next year, forcing companies to find their ‘silver linings strategies.’ Download the full report to understand the 10 themes that will define the global fashion industry in 2021 and how to navigate the currents they create.