McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.


Angelica Cheung: Cautiously Optimistic About China's Comeback in 2017
Brands should see the current slowdown in Chinese spending as a passing mood and look to emerging third- and fourth-tier cities for growth.

Angelica Cheung: Cautiously Optimistic About China's Comeback in 2017
Brands should see the current slowdown in Chinese spending as a passing mood and look to emerging third- and fourth-tier cities for growth.

10 Forces That Shaped Fashion in 2016
BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.

10 Forces That Shaped Fashion in 2016
BoF and McKinsey & Company's in-depth report, The State of Fashion 2017, examines the trends that shaped the global fashion industry in 2016, from pervasive uncertainty to the deepening of discount culture.

How Tsum’s Bet on Chinese Tourists Beat the Russian Recession
Tsum’s chief executive Alexander Pavlov explains how ‘red tourism’ from China and quick-response pricing strategies helped boost sales at the Russian department store by 40 percent.

How Tsum’s Bet on Chinese Tourists Beat the Russian Recession
Tsum’s chief executive Alexander Pavlov explains how ‘red tourism’ from China and quick-response pricing strategies helped boost sales at the Russian department store by 40 percent.

Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy
What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?

Burberry and Tommy Hilfiger: Lessons in Fashion Immediacy
What do Burberry and Tommy Hilfiger’s experiments in ‘see now, buy now’ tell us about how fashion immediacy might evolve in 2017?

Is Health and Wellness the New Luxury?
As consumers shift their spending from ‘stuff’ to transformative experiences, the traditional luxury industry is starting to take notice.

Is Health and Wellness the New Luxury?
As consumers shift their spending from ‘stuff’ to transformative experiences, the traditional luxury industry is starting to take notice.

Inside VOICES, BoF’s First Gathering for Big Thinkers
From terrorism to disruptive technology, fashion’s top business leaders, entrepreneurs and educators gathered to discuss the threats and opportunities facing the $2.4 trillion industry.

Inside VOICES, BoF’s First Gathering for Big Thinkers
From terrorism to disruptive technology, fashion’s top business leaders, entrepreneurs and educators gathered to discuss the threats and opportunities facing the $2.4 trillion industry.

10 Trends That Will Define the Fashion Agenda in 2017
In the new year, new patterns will shape the global fashion industry, from a resurgent China to a ‘wellness dividend,’ reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2017.

10 Trends That Will Define the Fashion Agenda in 2017
In the new year, new patterns will shape the global fashion industry, from a resurgent China to a ‘wellness dividend,’ reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2017.

Disrupting Amidst Disruption
In a fast-changing and unpredictable world, fashion must embrace disruption.

Disrupting Amidst Disruption
In a fast-changing and unpredictable world, fashion must embrace disruption.

As Online Sales Soar, Brands Must Boost Digital Innovation
Booming e-commerce sales on Black Friday underscore the need for continued digital investment, but front-end upgrades are only the tip of the iceberg.

As Online Sales Soar, Brands Must Boost Digital Innovation
Booming e-commerce sales on Black Friday underscore the need for continued digital investment, but front-end upgrades are only the tip of the iceberg.

The State of Fashion 2017: Download the Report
Click below to download BoF and McKinsey & Company's in-depth report on the global fashion industry in 2017, focusing on the themes, issues and opportunities impacting the sector.

The State of Fashion 2017: Download the Report
Click below to download BoF and McKinsey & Company's in-depth report on the global fashion industry in 2017, focusing on the themes, issues and opportunities impacting the sector.