McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.


10 Trends That Will Define the Fashion Agenda in 2018
In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.

10 Trends That Will Define the Fashion Agenda in 2018
In the new year, new patterns will shape the global fashion industry, from the assertion of Asian players to a globalisation reboot, reveals BoF and McKinsey & Company's in-depth report, The State of Fashion 2018.

Fashion in 2018 | 01. Predictably Unpredictable
In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.

Fashion in 2018 | 01. Predictably Unpredictable
In 2018, fashion executives will need to accept the fact that change and instability are fixed features of the current business climate, and to focus their efforts on those aspects of the business that they can control.

Fashion in 2018 | 02. Globalisation Reboot
Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.

Fashion in 2018 | 02. Globalisation Reboot
Despite the rise of nationalism, isolationist rhetoric and reshoring, globalisation will not stall in 2018.

Fashion in 2018 | 03. Asian Trailblazers
In 2018, Asian players will assert their power and leadership even more through pioneering innovations, global-scale investment and expansion.

Fashion in 2018 | 03. Asian Trailblazers
In 2018, Asian players will assert their power and leadership even more through pioneering innovations, global-scale investment and expansion.

Fashion in 2018 | 04. Getting Personal
As personalisation emerges as the number one trend in 2018, brands will value data even more to tailor recommendations, engage influencers and customised experiences.

Fashion in 2018 | 04. Getting Personal
As personalisation emerges as the number one trend in 2018, brands will value data even more to tailor recommendations, engage influencers and customised experiences.

Fashion in 2018 | 05. Platforms First
In 2018, platforms will continue to grow in scale and reach, compelling fashion brands to find ways of engaging more with these powerful sales channels.

Fashion in 2018 | 05. Platforms First
In 2018, platforms will continue to grow in scale and reach, compelling fashion brands to find ways of engaging more with these powerful sales channels.

Fashion in 2018 | 06. Mobile Obsessed
As mobile-first consumers are choosing the convenience of using their phones for transactions, fashion companies will in 2018 begin to realise the opportunities this brings.

Fashion in 2018 | 06. Mobile Obsessed
As mobile-first consumers are choosing the convenience of using their phones for transactions, fashion companies will in 2018 begin to realise the opportunities this brings.

Fashion in 2018 | 07. AI Gets Real
In 2018, AI enhancements will go beyond the traditional areas of machine tasks into creative and customer interaction processes, blurring the line between technology and creativity.

Fashion in 2018 | 07. AI Gets Real
In 2018, AI enhancements will go beyond the traditional areas of machine tasks into creative and customer interaction processes, blurring the line between technology and creativity.

Fashion in 2018 | 08. Sustainability Credibility
As fashion's focus shifts to a circular economy, in 2018 sustainability will evolve from being a menu of fragmented initiatives to being an integral and defining part of the entire fashion value chain.

Fashion in 2018 | 08. Sustainability Credibility
As fashion's focus shifts to a circular economy, in 2018 sustainability will evolve from being a menu of fragmented initiatives to being an integral and defining part of the entire fashion value chain.

Fashion in 2018 | 09. Off-Price Deception
The off-price sector will continue to grow in 2018, but the fashion industry could be put at risk of margin erosion unless companies carefully consider their off-price channel strategies.

Fashion in 2018 | 09. Off-Price Deception
The off-price sector will continue to grow in 2018, but the fashion industry could be put at risk of margin erosion unless companies carefully consider their off-price channel strategies.