McKinsey & Company
McKinsey & Company is a global multinational strategy and management consultancy firm. McKinsey publishes The State of Fashion report annually in partnership with The Business of Fashion, among other special reports.


Asos CEO on the Next E-Commerce Frontier
As the next big e-commerce battle begins, Asos chief executive Nick Beighton finds himself in a race to build the best ‘conversational interfaces’ and turbo-charge customer experience with AI.

Asos CEO on the Next E-Commerce Frontier
As the next big e-commerce battle begins, Asos chief executive Nick Beighton finds himself in a race to build the best ‘conversational interfaces’ and turbo-charge customer experience with AI.

The Year Ahead: The Digital Landgrab
In the race to be the platform of choice for both fashion companies and end consumers, e-commerce players will continue to innovate by adding profitable value-added services, focusing on new technologies and diversifying business models.

The Year Ahead: The Digital Landgrab
In the race to be the platform of choice for both fashion companies and end consumers, e-commerce players will continue to innovate by adding profitable value-added services, focusing on new technologies and diversifying business models.

The Year Ahead: Self-Disrupt or Die
Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

The Year Ahead: Self-Disrupt or Die
Technology and social media are enabling a new breed of ‘challenger’ brands, leaving incumbents with a stark choice.

The Year Ahead: The Case for Radical Transparency
Fashion companies must come to terms with consumer’s desire for transparency across the value chain.

The Year Ahead: The Case for Radical Transparency
Fashion companies must come to terms with consumer’s desire for transparency across the value chain.

The Year Ahead: Smoothing the Path to Purchase
Companies are investing in new strategies to speed consumers along the path from product discovery to purchasing.

The Year Ahead: Smoothing the Path to Purchase
Companies are investing in new strategies to speed consumers along the path from product discovery to purchasing.

Macy’s CEO on Reinventing the Store
In a bid to thwart off-price competitors and refresh the store experience, Jeff Gennette is focused on removing pain points and friction while tapping into the magic of radiated sales.

Macy’s CEO on Reinventing the Store
In a bid to thwart off-price competitors and refresh the store experience, Jeff Gennette is focused on removing pain points and friction while tapping into the magic of radiated sales.

The Year Ahead: What Getting Woke Means for Brands
Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. What are the implication for business?

The Year Ahead: What Getting Woke Means for Brands
Younger consumers are seriously concerned with social and environmental causes, which many regard as being the defining issues of our time. What are the implication for business?

Balenciaga CEO on Brand Activism
Cédric Charbit believes that brands need to integrate social commitments into their strategies and focus on attracting community members, even if they are not paying customers.

Balenciaga CEO on Brand Activism
Cédric Charbit believes that brands need to integrate social commitments into their strategies and focus on attracting community members, even if they are not paying customers.

The Year Ahead: End of Ownership
The lifespan of fashion products is being stretched as pre-owned, refurbished, repaired and rental business models continue to evolve.

The Year Ahead: End of Ownership
The lifespan of fashion products is being stretched as pre-owned, refurbished, repaired and rental business models continue to evolve.

Rent the Runway CEO on Underestimating the Fashion Rental Market
The chief executive of Rent the Runway reveals the reason why industry leaders keep underestimating the fashion rental market and why this market works for consumers who refuse to be ‘ripped off.’

Rent the Runway CEO on Underestimating the Fashion Rental Market
The chief executive of Rent the Runway reveals the reason why industry leaders keep underestimating the fashion rental market and why this market works for consumers who refuse to be ‘ripped off.’