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Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Which Winter Olympians Will Score Beauty Deals?
As beauty and wellness brands increasingly market against sports, the Winter Olympics provides them an opportunity to cast for fresh campaign faces.

Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.

Why Are Barrette Sales Spiking? Thank Ozempic.
Hair loss is on the rise, in step with GLP-1 drug usage and general stress levels, and causing a measurable shift in clip preferences.


Why Press-On Nails Might Overtake the Gel Market
Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)

Why Press-On Nails Might Overtake the Gel Market
Cheaper to buy and easier to apply, press-on nails are coming for the billion-dollar nail salon business. (And for Megan Fox’s manicure.)

Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.

Inside MCo Beauty’s $600 Million Dupe Business
The Australian makeup label has become the number one beauty brand in its native country, and is growing abroad, thanks to the popularity of its lower-priced alternatives to products from Estée Lauder, Dior and more.

The Shifting Politics of Pride Month
Target, Maybelline and others have been caught in an anti-trans backlash. How they respond could shape perception around their brands. That, plus what else to watch for in the coming week.

The Shifting Politics of Pride Month
Target, Maybelline and others have been caught in an anti-trans backlash. How they respond could shape perception around their brands. That, plus what else to watch for in the coming week.

Patriotic Consumers Are Changing the Chinese Market. Here’s How.
As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.

Patriotic Consumers Are Changing the Chinese Market. Here’s How.
As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.

L'Oreal to Provide Virtual Make-Up Tech for Amazon
The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.

L'Oreal to Provide Virtual Make-Up Tech for Amazon
The french cosmetics company struck a deal with Amazon, bringing a makeup-testing feature using augmented reality to the platform.