Max Mara

Max Mara Goes Punk
The design team worked around a convention/rebellion theme, subverting the notion of power dressing usually associated with Max Mara, but it ultimately felt like a styling trick.

Max Mara Goes Punk
The design team worked around a convention/rebellion theme, subverting the notion of power dressing usually associated with Max Mara, but it ultimately felt like a styling trick.

At Max Mara, Pure and Clean
Perfectly tailored separates can look boring on the catwalk, but the collection was best when it stuck to metropolitan simplicity.

At Max Mara, Pure and Clean
Perfectly tailored separates can look boring on the catwalk, but the collection was best when it stuck to metropolitan simplicity.

Chaos and a Little Creation in Milan
While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento.

Chaos and a Little Creation in Milan
While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento.

At Max Mara, Form Follows Function
It was honest, most of all: no styling trick and no diversion, just faultless outerwear and classy separates real women might actually want to wear.

At Max Mara, Form Follows Function
It was honest, most of all: no styling trick and no diversion, just faultless outerwear and classy separates real women might actually want to wear.

#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.

#BoF500 – The New Class: Executives
CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.

Max Mara's Modernist Jungle
Tropical prints were offset by tougher looks in technical fabrications, but Max Mara's sporty vixens were so brash they looked a bit passé.

Max Mara's Modernist Jungle
Tropical prints were offset by tougher looks in technical fabrications, but Max Mara's sporty vixens were so brash they looked a bit passé.

Elegant Dissonance
This was a Max Mara collection that, broken in pieces, could actually translate pretty seamlessly into commercial product.

Elegant Dissonance
This was a Max Mara collection that, broken in pieces, could actually translate pretty seamlessly into commercial product.

Back on Track in Milan
This season, Costume National, Max Mara and Pucci all delivered collections that worked.

Back on Track in Milan
This season, Costume National, Max Mara and Pucci all delivered collections that worked.

Pushing Out the Boat at Max Mara
Max Mara Creative Director Ian Griffiths gave predictable nautical style an unexpected twist.

Pushing Out the Boat at Max Mara
Max Mara Creative Director Ian Griffiths gave predictable nautical style an unexpected twist.

Photo Diary | MFW, Day 1-2: Gucci, Alberta Ferretti, MaxMara, Fendi, Just Cavalli and Prada
MILAN, Italy — BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Gucci, Alberta Ferretti, MaxMara, Fendi, Just

Photo Diary | MFW, Day 1-2: Gucci, Alberta Ferretti, MaxMara, Fendi, Just Cavalli and Prada
MILAN, Italy — BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Gucci, Alberta Ferretti, MaxMara, Fendi, Just