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Max Mara

Fashion Week

Max Mara Goes Punk

The design team worked around a convention/rebellion theme, subverting the notion of power dressing usually associated with Max Mara, but it ultimately felt like a styling trick.

Fashion Week

Max Mara Goes Punk

The design team worked around a convention/rebellion theme, subverting the notion of power dressing usually associated with Max Mara, but it ultimately felt like a styling trick.


Fashion Week

At Max Mara, Pure and Clean

Perfectly tailored separates can look boring on the catwalk, but the collection was best when it stuck to metropolitan simplicity.

Fashion Week

At Max Mara, Pure and Clean

Perfectly tailored separates can look boring on the catwalk, but the collection was best when it stuck to metropolitan simplicity.


Fashion Week

Chaos and a Little Creation in Milan

While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento.

Fashion Week

Chaos and a Little Creation in Milan

While change is afoot, Milan lacks a new generation of visionaries to lead Italian fashion into the future, argues Angelo Flaccavento.


Fashion Week

At Max Mara, Form Follows Function

It was honest, most of all: no styling trick and no diversion, just faultless outerwear and classy separates real women might actually want to wear.

Fashion Week

At Max Mara, Form Follows Function

It was honest, most of all: no styling trick and no diversion, just faultless outerwear and classy separates real women might actually want to wear.


News & Analysis

#BoF500 – The New Class: Executives

CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.

News & Analysis

#BoF500 – The New Class: Executives

CEOs, presidents, chairmen and directors operate the firms that make fashion tick. Meet the 18 executives who are new to the #BoF500 this year.


Fashion Week

Max Mara's Modernist Jungle

Tropical prints were offset by tougher looks in technical fabrications, but Max Mara's sporty vixens were so brash they looked a bit passé.

Fashion Week

Max Mara's Modernist Jungle

Tropical prints were offset by tougher looks in technical fabrications, but Max Mara's sporty vixens were so brash they looked a bit passé.


Fashion Week

Elegant Dissonance

​This was a Max Mara collection that, broken in pieces, could actually translate pretty seamlessly into commercial product.

Fashion Week

Elegant Dissonance

​This was a Max Mara collection that, broken in pieces, could actually translate pretty seamlessly into commercial product.


Fashion Week

Back on Track in Milan

This season, Costume National, Max Mara and Pucci all delivered collections that worked.

Fashion Week

Back on Track in Milan

This season, Costume National, Max Mara and Pucci all delivered collections that worked.


Fashion Week

Pushing Out the Boat at Max Mara

Max Mara ​Creative Director Ian Griffiths g​ave ​predictable nautical style an unexpected twist​.

Fashion Week

Pushing Out the Boat at Max Mara

Max Mara ​Creative Director Ian Griffiths g​ave ​predictable nautical style an unexpected twist​.


News & Analysis

Photo Diary | MFW, Day 1-2: Gucci, Alberta Ferretti, MaxMara, Fendi, Just Cavalli and Prada

MILAN, Italy — BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Gucci, Alberta Ferretti, MaxMara, Fendi, Just

News & Analysis

Photo Diary | MFW, Day 1-2: Gucci, Alberta Ferretti, MaxMara, Fendi, Just Cavalli and Prada

MILAN, Italy — BoF contributing photographer Sonny Vandevelde brings us backstage imagery from the Gucci, Alberta Ferretti, MaxMara, Fendi, Just