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Retail

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?

Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.

Retail

Now That Everyone Has Sweatpants, What Else Do They Want to Buy?

Everyone knows that loungewear is having a moment. BoF breaks down three other booming, fashion-adjacent categories — and how the industry is moving to capture some of the spend.