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Marine Serre

Marine Serre
Retail

Designers Lobby to ‘Fix’ the Fashion System. Will It Work?

In recent weeks, three different groups of designers and retailers have proposed shifts to the industry’s product delivery and discounting calendars in a bid to create healthier, more profitable businesses. Can they pull it off?

Retail

Designers Lobby to ‘Fix’ the Fashion System. Will It Work?

In recent weeks, three different groups of designers and retailers have proposed shifts to the industry’s product delivery and discounting calendars in a bid to create healthier, more profitable businesses. Can they pull it off?


Entrepreneurship

Should All Fashion Brands Be Selling Masks?

Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.

Entrepreneurship

Should All Fashion Brands Be Selling Masks?

Brands and manufacturers have rushed to meet the demand for masks during the pandemic, creating a new, and uncertain, retail category in a matter of months.


Luxury

Dries Van Noten Proposes Reset to Fashion’s Deliveries and Discounting Calendar

A group of designers and retailers, fronted by the Belgian designer, wants the industry to realign fashion deliveries with real-world seasons and stop early discounting.

Luxury

Dries Van Noten Proposes Reset to Fashion’s Deliveries and Discounting Calendar

A group of designers and retailers, fronted by the Belgian designer, wants the industry to realign fashion deliveries with real-world seasons and stop early discounting.


Luxury

LVMH Cancels 2020 Prize Final, Launches Fund for Previous Winners

The €300,000 award will be split equally between the eight finalists.

Luxury

LVMH Cancels 2020 Prize Final, Launches Fund for Previous Winners

The €300,000 award will be split equally between the eight finalists.


Retail

Global Stories From a Month That Changed Fashion Forever

Over the last four weeks, the Covid-19 pandemic has shut down fashion’s capitals and triggered a global economic meltdown. BoF documents the early days of the crisis.

Retail

Global Stories From a Month That Changed Fashion Forever

Over the last four weeks, the Covid-19 pandemic has shut down fashion’s capitals and triggered a global economic meltdown. BoF documents the early days of the crisis.


Fashion Week

In Paris, the Pleasure of the Apocalypse

It was a strangely energetic season, full of both angst and elation, reports Angelo Flaccavento.

Fashion Week

In Paris, the Pleasure of the Apocalypse

It was a strangely energetic season, full of both angst and elation, reports Angelo Flaccavento.


Fashion Week

Marine Serre's Cosmic Nomads

Last season’s post-apocalyptic vision took on a more optimistic slant in the new collection.

Fashion Week

Marine Serre's Cosmic Nomads

Last season’s post-apocalyptic vision took on a more optimistic slant in the new collection.


Fashion Week

What Comes After Barneys and Opening Ceremony?

In New York, designers reckon with how and where to sell their wares.

Fashion Week

What Comes After Barneys and Opening Ceremony?

In New York, designers reckon with how and where to sell their wares.


Luxury

What Dior’s BTS Stage Looks Mean for Luxury

Dior’s latest marketing move leverages the influence of a Korean boy band with an unprecedented level of fame.

Luxury

What Dior’s BTS Stage Looks Mean for Luxury

Dior’s latest marketing move leverages the influence of a Korean boy band with an unprecedented level of fame.


Luxury

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.

Luxury

Move Over Fashion Nova: How a Niche Designer Brand Won Coachella

Tiny New York label Area was everywhere on social media at this year’s Coachella, alongside much bigger brands like Revolve. Here’s how they did it - without paying a cent.