Majid Al Futtaim Group
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Fashion Needs to Rethink Its Ramadan Formula
Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.
Fashion Needs to Rethink Its Ramadan Formula
Middle East retailers are urging global brands to sync with customers’ rhythms during the Muslim holy month and move beyond marketing spectacle to more culturally grounded campaigns.
Khalifa Bin Braik on Dubai’s Transformation and the MENA Retail Playbook | The BoF Podcast
Majid Al Futtaim executive Khalifa Bin Braik joins Imran Amed to unpack Dubai’s transformation, the ‘third place’ mall of the future, and what global brands get wrong about the GCC.
Khalifa Bin Braik on Dubai’s Transformation and the MENA Retail Playbook | The BoF Podcast
Majid Al Futtaim executive Khalifa Bin Braik joins Imran Amed to unpack Dubai’s transformation, the ‘third place’ mall of the future, and what global brands get wrong about the GCC.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Consumer Trends and Cultural Opportunities in Dubai
The final section of the paper, Inside the Fashion Opportunity in Dubai, unpacks how fashion brands can optimise their product ranges for improved impact in Dubai — with unique insights collected by d3 and BoF Insights from a consumer survey of the city’s residents. This section also details the regional social calendar and social media landscape, and how global brands can effectively tap into this space.
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Inside the Fashion Opportunity in Dubai
Working with Dubai Design District and leveraging proprietary data from BoF’s data think tank, BoF Insights, this white paper explores the commercial and creative opportunities in the city of Dubai for fashion and luxury businesses looking to optimise and expand their presence, reach and operations in the region.
Luxury Adapts to the ‘New Ramadan Rush’
Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.
Luxury Adapts to the ‘New Ramadan Rush’
Brands like Dior, Fendi and Valentino have responded to shifting travel patterns as some Middle Eastern customers return to familiar hubs in Europe but others choose to shop closer to home or explore new destinations during the Muslim holy month.
Dubai's Mall-Building Binge
The luxury destination's retail expansion is expected to fill more than three Mall of Americas — increasing the city's shopping space by about 40 percent — despite failing regional outlets.
Dubai's Mall-Building Binge
The luxury destination's retail expansion is expected to fill more than three Mall of Americas — increasing the city's shopping space by about 40 percent — despite failing regional outlets.