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China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
China’s Latest Marketing Buzzword Actually Matters. Here’s How to Use It.
Private traffic channels have boosted sales for homegrown brands, but many international players have yet to take the plunge. Here’s what they can learn from the locals.
The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.
The Fitness Fashion Frenzy That Just Got Bigger
As health and wellness spikes in post-quarantine China, some consumers are likely to prioritise posh gym gear over traditional luxury goods. At least for a little while.