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Exclusive: Madhappy Talks International Expansion and Marni Collaboration
Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.
Exclusive: Madhappy Talks International Expansion and Marni Collaboration
Co-founder Noah Raf details the sweats brand’s plans to open flagships on three continents, release new product categories and launch its first luxury collaboration with Marni.
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Perfume Is the New Status Hoodie
As fragrance “wardrobing” takes off, the former head of branding at aspirational sweatshirt brand Madhappy says “scents are the smartest investment for a new business.” So he’s making one.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Old-School Magazines Are Brands’ New Favourite Marketing Tactic
Brands from Madhappy and Patta to Bottega Veneta are once again embracing print magazines full of on-brand editorial content as they attempt to escape the algorithm and bypass the drawbacks of social-media marketing.
Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?
Everyone Loves Sweatsuits and Fashion Is Cashing In
Brands high and low are hopping on the Instagrammable trend— but will fast fashion's cheap-and-chic options defeat them all?