MAC Cosmetics

Power Moves | H&M Announces New CEO, Levi’s Adds to Board of Directors
This week, Karl-Johan Persson steps down as H&M CEO, while Levi’s appoints a data scientist from Apple to its board.

Power Moves | H&M Announces New CEO, Levi’s Adds to Board of Directors
This week, Karl-Johan Persson steps down as H&M CEO, while Levi’s appoints a data scientist from Apple to its board.

Power Moves | MAC Cosmetics Names Marketing Lead, Tiffany Hires Ex-CEO of Barneys
This week, MAC taps a Coty marketing executive as part of its turnaround, while Daniella Vitale joins Tiffany as its first chief brand officer.

Power Moves | MAC Cosmetics Names Marketing Lead, Tiffany Hires Ex-CEO of Barneys
This week, MAC taps a Coty marketing executive as part of its turnaround, while Daniella Vitale joins Tiffany as its first chief brand officer.

How MAC Cosmetics Plans to Get Back on Top
MAC Cosmetics may have once been a trailblazer, but it's now the establishment. The company's new leadership team, Drew Elliott and Philippe Pinatel, talk exclusively to BoF about their strategy to win back the US market.

How MAC Cosmetics Plans to Get Back on Top
MAC Cosmetics may have once been a trailblazer, but it's now the establishment. The company's new leadership team, Drew Elliott and Philippe Pinatel, talk exclusively to BoF about their strategy to win back the US market.

Beauty's Giant Glitter Problem
Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?

Beauty's Giant Glitter Problem
Growing consumer demand for the sparkly substance comes with steep environment cost. Could a biodegradable alternative be the answer?

The Lipstick That Raised $500 Million to Fight AIDS
After 25 years of successful sales, MAC Cosmetic's Viva Glam campaign fund has delivered around 10,000 grants to 1,800 HIV and AIDS programmes around the world.

The Lipstick That Raised $500 Million to Fight AIDS
After 25 years of successful sales, MAC Cosmetic's Viva Glam campaign fund has delivered around 10,000 grants to 1,800 HIV and AIDS programmes around the world.

Estée Lauder Raises Full-Year Forecast as Shares Rise
Higher demand for luxury skincare products with brands such as La Mer, Mac Cosmetics and Origins, and growth in the Asia-Pacific region sent shares up 10 percent.

Estée Lauder Raises Full-Year Forecast as Shares Rise
Higher demand for luxury skincare products with brands such as La Mer, Mac Cosmetics and Origins, and growth in the Asia-Pacific region sent shares up 10 percent.

What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.
High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.

What’s Behind the Lip Gloss Boom? The 90s Nostalgia, Wellness and Tinder.
High-shine lacquered lips are back on the beauty radar. But like its consumers, lip gloss has grown up and brands have made modifications to improve their formulas.

Unpacking the Fenty Frenzy
Sarah Brown examines what the blockbuster success of Rihanna’s Fenty Beauty says about the industry’s race problem.

Unpacking the Fenty Frenzy
Sarah Brown examines what the blockbuster success of Rihanna’s Fenty Beauty says about the industry’s race problem.

Has Backstage Beauty Lost its Gloss?
Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?

Has Backstage Beauty Lost its Gloss?
Backstage beauty has become big business, but as access widens and the novelty fades, is it still worth the investment?

Banana Republic Hires CEO, Creative Director Leaves Mac Cosmetics
This week, Mark Breitbard has been appointed as chief executive officer of Banana Republic, and Mac Cosmetic's creative director, James Gager, has left his post to join parent company Estée Lauder.

Banana Republic Hires CEO, Creative Director Leaves Mac Cosmetics
This week, Mark Breitbard has been appointed as chief executive officer of Banana Republic, and Mac Cosmetic's creative director, James Gager, has left his post to join parent company Estée Lauder.