MAC Cosmetics
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
The End of ‘Unfiltered’ TikTok
TikTok was once thought of as the anti-Instagram where influencers stopped being polite and started getting real. Now that it has matured, brands are adapting to a new reality.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
How Merit Won Over the Grown-Up Glossier Girl
Instead of getting caught up in Gen-Z mania, Merit has become profitable and expects to hit $100 million in revenue this year by targeting Millennials with classic luxury branding and no-makeup makeup.
Who Is Allowed to Sell Skin Care?
A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.
Who Is Allowed to Sell Skin Care?
A slew of new entrants, from indies to LVMH-owned giants, are jumping from makeup into skin and “hybrid” concepts. But the road to skin care equity is harder than it looks.
The Gatekeepers to Nigeria’s Fashion Market
Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.
The Gatekeepers to Nigeria’s Fashion Market
Brands are partnering with Lagos-based talent to help them navigate the complexities of the country’s billion-dollar fashion market and create a ripple effect across the African continent.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
How to Tap India’s $15 Billion Diwali Shopping Opportunity
Fashion players are increasing their investment in merchandise and campaigns pegged to India’s biggest holiday after two years of muted celebrations.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Colour Cosmetics Make a Bold Comeback
Makeup is now growing twice as fast as skin care as beauty shoppers turn to neon eyeshadows and bold shimmery blushes to create looks inspired by TikTok trends and the Y2K revival.
Beauty’s Big E-Sports Opportunity
Brands must think beyond surface-level marketing to tap a world with its own rulebook.
Beauty’s Big E-Sports Opportunity
Brands must think beyond surface-level marketing to tap a world with its own rulebook.
Why Do Conglomerates Close Beauty Brands?
Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.
Why Do Conglomerates Close Beauty Brands?
Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
Is It Game Over for China’s Grey Market Sellers?
A global pandemic is bad news for any number of businesses, but for Chinese daigou agents, strict travel limits and tighter regulations are putting the future of their entire industry at risk.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.
The Power of African Brand Ambassadors
Celebrity marketing has fallen out of favour during the pandemic. But when the strategy makes a comeback global brands need to act fast to tap more African influencers to access high-growth markets like Nigeria, Kenya and South Africa.