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The Best of BoF 2025: Setting the Tone
Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.
The Best of BoF 2025: Setting the Tone
Beauty marketing was a mixed back this year, as brands and retailers asserted themselves among rabid Gen Alpha shoppers, tackled new AI search engines and tried to remain relevant in the most competitive market of all time.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
MAC’s Plan to Win: Lip Oil and Nepo Babies
The Estée Lauder-owned cosmetics label’s latest campaign casts Amelia Gray, Francesca Scorsese and Zaya Wade to promote “Lipglass Air,” a follow-up to MAC’s best-selling Lipglass.
Is There Such a Thing as Ethical AI?
Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.
Is There Such a Thing as Ethical AI?
Aware of the backlash other fashion and beauty players have faced, Estée Lauder is taking a slow and cautious approach to AI by putting restrictions on what it will — and won't — do with the technology.
‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom
Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.
‘Buy Canadian’ Becomes a Beauty Rallying Cry as Trump’s Tariffs Loom
Canada’s export-driven beauty startup scene is responding to the threat of tariffs with a newfound product patriotism.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
When Big Beauty Pulled Out of NYFW, Indies Stepped Up
New York’s backstages were ruled by smaller brands making their Fashion Week debuts as big-name brands increasingly divest their sponsorships.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: Show, Don’t Smell
Can’t sniff a new fragrance? You might be more likely to buy it.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
The Business of Beauty Haul of Fame: Revenge of the Cheap Shampoo
The new “everything shower” costs less than a latte — and about as much as a drugstore shampoo and conditioner, Faran Krentcil writes in Haul of Fame.
Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director
This week, Paper Editor-in-Chief Drew Elliott joins M.A.C. Cosmetics as global creative director, while Dazed magazine names its new fashion director.
Power Moves | M.A.C. Taps Paper’s Drew Elliott, Dazed Announces Fashion Director
This week, Paper Editor-in-Chief Drew Elliott joins M.A.C. Cosmetics as global creative director, while Dazed magazine names its new fashion director.
The BoF Podcast: Estée Lauder’s Group President on the Aspirational Business of Beauty
John Demsey, in conversation with Imran Amed, discusses his career path, working with Mac Cosmetics post-acquisition, and what it takes to build the perfect, enduring beauty brand.
The BoF Podcast: Estée Lauder’s Group President on the Aspirational Business of Beauty
John Demsey, in conversation with Imran Amed, discusses his career path, working with Mac Cosmetics post-acquisition, and what it takes to build the perfect, enduring beauty brand.
Why Gamers Mean Big Business
The success of recent Chinese marketing campaigns targeting female gamers suggests that fashion and beauty brands have underestimated the channel’s potential. Read China Decoded to make sense of the market.
Why Gamers Mean Big Business
The success of recent Chinese marketing campaigns targeting female gamers suggests that fashion and beauty brands have underestimated the channel’s potential. Read China Decoded to make sense of the market.