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LVMH Fashion Group

Marketing

Why Gucci Recruited James Corden to Host a Key Comeback Campaign

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele’s maximalist hits with more understated styles.

Marketing

Why Gucci Recruited James Corden to Host a Key Comeback Campaign

Getting Gucci back to rapid growth will require selling to hypebeasts and grandmothers at the same time. With a fake talk show, the brand is trying to balance Alessandro Michele’s maximalist hits with more understated styles.


Technology

Why Investors Are Betting on Lyst

This week, the platform raised an $85 million ‘pre-IPO’ round on the back of a fast-growing luxury e-commerce market and significant steps towards realising its ‘Spotify for fashion’ vision.

Technology

Why Investors Are Betting on Lyst

This week, the platform raised an $85 million ‘pre-IPO’ round on the back of a fast-growing luxury e-commerce market and significant steps towards realising its ‘Spotify for fashion’ vision.


Technology

Cartier, Prada Link Up with LVMH in Blockchain Alliance

With a shared platform, the luxury giants aim to fight counterfeiting and improve visibility of the supply chain.

Technology

Cartier, Prada Link Up with LVMH in Blockchain Alliance

With a shared platform, the luxury giants aim to fight counterfeiting and improve visibility of the supply chain.


Luxury

Kris Van Assche Exits Berluti

The LVMH-owned men’s label, known for its shoes and custom suiting, said it would adopt a less structured approach to presentations.

Luxury

Kris Van Assche Exits Berluti

The LVMH-owned men’s label, known for its shoes and custom suiting, said it would adopt a less structured approach to presentations.


Beauty

Why Do Conglomerates Close Beauty Brands?

Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.

Beauty

Why Do Conglomerates Close Beauty Brands?

Just six weeks after Estée Lauder announced it would shutter makeup line Becca, the beauty giant said it would also close Rodin Olio Lusso. Shiseido and LVMH’s Kendo are rethinking their portfolios, too.


Technology

NFTs for Fashion: Fad or Opportunity?

A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?

Technology

NFTs for Fashion: Fad or Opportunity?

A fast-moving market for digital collectibles offers people a new way to communicate status in their increasingly digital lives. How should fashion brands respond?


Luxury

LVMH and Rihanna’s Fenty Fashion: What Went Wrong?

LVMH has struggled to build fashion brands from scratch before. Its latest attempt was complicated by high prices that weren’t a good match for Rihanna’s broad fan base.

Luxury

LVMH and Rihanna’s Fenty Fashion: What Went Wrong?

LVMH has struggled to build fashion brands from scratch before. Its latest attempt was complicated by high prices that weren’t a good match for Rihanna’s broad fan base.


Retail

The Year Ahead: Less Is More for Both Consumers and Brands

Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.

Retail

The Year Ahead: Less Is More for Both Consumers and Brands

Consumers are rethinking how much they buy, while brands are realising that simply stocking more products does not drive better financial results. Winning companies must reduce complexity and inventory levels by taking a more focused and responsive approach to their assortment.


Financial Markets

The Year Ahead: Fashion Is Set for a Surge in M&A

As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.

Financial Markets

The Year Ahead: Fashion Is Set for a Surge in M&A

As the gap widens between the best-performing companies and the rest, M&A activity will increase as leaders manoeuvre to take market share, unlock new opportunities and expand capabilities.


News & Analysis

Fashion Needs a Ceasefire in the Trade Wars

With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.

News & Analysis

Fashion Needs a Ceasefire in the Trade Wars

With Joe Biden preparing to reboot US trade relationships, a potential breakthrough in the Brexit deadlock and the creation of the world’s largest trade bloc in Asia, there is hope of one.