lululemon
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.


Consumers Are Already Saying Goodbye to Their Sweatpants
This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.

Consumers Are Already Saying Goodbye to Their Sweatpants
This week, everyone will be talking about the return of live events and other pre-pandemic activities, new Nike sneakers flooding the market and Lululemon’s expansion plans.

The Age of the Enlightened Consumer
More than ever, consumers are looking for spiritual meaning from the products they buy.

The Age of the Enlightened Consumer
More than ever, consumers are looking for spiritual meaning from the products they buy.

Why Big Brands Are Investing in Sustainability Start-Ups
This year, Ralph Lauren and Lululemon have joined the likes of H&M Group, Kering and Chanel in pouring money into innovations that could reduce the industry’s environmental impact.

Why Big Brands Are Investing in Sustainability Start-Ups
This year, Ralph Lauren and Lululemon have joined the likes of H&M Group, Kering and Chanel in pouring money into innovations that could reduce the industry’s environmental impact.

Power Moves | Lululemon Bolsters Executive Team, VF Names Global D&I VP
The Canadian sportswear company promotes Celeste Burgoyne to president of the Americas and global guest innovation teams, while Lauren Guthrie will helm diversity and inclusion initiatives at VF Corp.

Power Moves | Lululemon Bolsters Executive Team, VF Names Global D&I VP
The Canadian sportswear company promotes Celeste Burgoyne to president of the Americas and global guest innovation teams, while Lauren Guthrie will helm diversity and inclusion initiatives at VF Corp.

Lululemon Defies Brick-and-Mortar Woes in Plan To Add Stores
The sportswear company said its stores are small, profitable and serve as an anchor for the brand’s loyal customers.

Lululemon Defies Brick-and-Mortar Woes in Plan To Add Stores
The sportswear company said its stores are small, profitable and serve as an anchor for the brand’s loyal customers.

The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?

The Next Big Activewear Opportunity
Nike has responded to the growing demand for maternity-specific workout clothes by launching a dedicated line. Will its competitors follow suit?

BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.

BoF LIVE: How Lululemon Built Athleisure’s Leading Brand
BoF unpacks why a brand built on yoga leggings is winning the pandemic.

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?

No Tourists, No Commuters, No Customers: Thinking Beyond the Shopping District
Urban thoroughfares like Fifth Avenue and Bond Street have been hit hard by the pandemic. What happens to flagships now?

Where People Are Actually Shopping
Retail sales recovered in June but analysts say the uptick will be short-lived. How can stores woo customers back?

Where People Are Actually Shopping
Retail sales recovered in June but analysts say the uptick will be short-lived. How can stores woo customers back?

Lululemon to Buy Fitness Company Mirror for $500 Million
The deal furthers the brand’s ambitions to move beyond leggings to more experience-based offerings.

Lululemon to Buy Fitness Company Mirror for $500 Million
The deal furthers the brand’s ambitions to move beyond leggings to more experience-based offerings.