lululemon
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that unlock greater possibility and wellbeing for all.
At Lululemon, Being Black Is ‘Off-Brand’
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
At Lululemon, Being Black Is ‘Off-Brand’
Like many companies in fashion and other industries, the $50 billion yoga apparel brand created a new department in 2020 it said would help improve its diversity and inclusion and create a more equitable playing field for minorities. In interviews with BoF, 14 current and former Black employees said things have only worsened since then.
Is There Room for Another Activewear Giant?
A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.
Is There Room for Another Activewear Giant?
A giant investment from Softbank in 2021 turbocharged expansion plans at Vuori, which is now eyeing global expansion and a takeover of its customers’ closets. But Lululemon, Nike and a host of direct-to-consumer competitors stand in its way.
How Global Warming Is Changing Fashion and Beauty
Record temperatures around the globe will transform the way we dress and groom ourselves.
How Global Warming Is Changing Fashion and Beauty
Record temperatures around the globe will transform the way we dress and groom ourselves.
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
The Athleisure-fication of Everything
Demand for leggings and sweats may have peaked, but the pandemic’s comfort-first aesthetic is hardly dead. It’s simply mutating into something else: a yet-to-be-named category that incorporates stretch and softness into a staggering number of fashion staples, from trousers to jumpsuits.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Derek Jeter, Wayne Gretzky and Misty Copeland Team Up for Sports Apparel Label
The former professional MLB baseball, Canadian hockey player and American ballet dancer are launching a new fitness apparel brand, Greatness Wins, together with Chris Riccobono, a co-founder of the menswear brand Untuckit.
Why Do Fashion’s Chief Diversity Officers Keep Quitting?
Dozens of companies hired diversity leaders in the last two years, but executives who take these roles are often overworked and under-resourced.
Why Do Fashion’s Chief Diversity Officers Keep Quitting?
Dozens of companies hired diversity leaders in the last two years, but executives who take these roles are often overworked and under-resourced.
H&M and Lululemon Back $250 Million Fund to Tackle Fashion’s Climate Impact
The brands are among the lead donors to a new fund, which is designed to de-risk and scale high-impact projects so they can attract up to $2 billion in more conventional financing.
H&M and Lululemon Back $250 Million Fund to Tackle Fashion’s Climate Impact
The brands are among the lead donors to a new fund, which is designed to de-risk and scale high-impact projects so they can attract up to $2 billion in more conventional financing.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
The Race to Develop the Best Sports Bra
Brands like Adidas and Gymshark are spending time, money and resources to update their sports bras, a product they see as crucial to winning over female customers.
How Concerned Should Fashion Be About Chinese Stagflation?
China’s producer price inflation has been impacting the cost of sourcing. Now, fashion brands are also bracing for broader economic pressures that may lead consumers to tighten their belts.
How Concerned Should Fashion Be About Chinese Stagflation?
China’s producer price inflation has been impacting the cost of sourcing. Now, fashion brands are also bracing for broader economic pressures that may lead consumers to tighten their belts.
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?
How Peloton Got Its Riders Hooked on Its Apparel
Peloton’s success in fitness has Nike, Lululemon and Adidas lining up to make clothes for its loyal riders. Will those followers be as loyal to the exercise bike maker’s own gear?