Luisa Via Roma
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The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Strategies Transforming Fashion and Beauty’s Customer Experience
From AI-powered personalisation to orchestrating cross-channel presence, fashion and beauty brands are deploying new strategies to build resilient, future-ready customer engagement models. BoF’s latest knowledge report, in partnership with Braze, reveals the practical approaches for building sustainable customer relationships.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Customer Engagement Realities Reshaping Fashion and Beauty
Fragmented operating systems and shifting consumer expectations have created key challenges in building and maintaining customer relationships today. BoF’s latest knowledge report, in partnership with Braze, explores the market realities and obstacles fashion and beauty retailers face today — and the strategies to overcome them.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
The Future of Digital Customer Experience in Fashion and Beauty
Managing the customer journey across an expanding array of digital and physical touchpoints has never been more complex. BoF’s latest knowledge report, in partnership with Braze, explores what it takes to craft a winning customer experience strategy.
LuisaViaRoma Files for Court Protection Amid Deepening Financial Strain
The Florence-based luxury retailer, facing unpaid bills and a steep sales decline, seeks a 120-day reprieve under Italian insolvency law as it restructures operations and scales back expansion.
LuisaViaRoma Files for Court Protection Amid Deepening Financial Strain
The Florence-based luxury retailer, facing unpaid bills and a steep sales decline, seeks a 120-day reprieve under Italian insolvency law as it restructures operations and scales back expansion.
Inside LuisaViaRoma’s Flashy New York Bet
The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.
Inside LuisaViaRoma’s Flashy New York Bet
The legacy Florentine retailer is betting its new sprawling outpost in New York’s trendy NoHo neighbourhood can become an indelible retail destination for the city’s discerning fashion crowd.
Luisa Via Roma Targets US Expansion with Content-Driven Strategy
The family-owned Italian e-commerce retailer hired Kate Davidson Hudson to oversee its expanded content strategy and launch a magazine amid a competitive online luxury market.
Luisa Via Roma Targets US Expansion with Content-Driven Strategy
The family-owned Italian e-commerce retailer hired Kate Davidson Hudson to oversee its expanded content strategy and launch a magazine amid a competitive online luxury market.
Why Luxury Retailers Are Making a Play for Housewares
Online retailers like Moda Operandi and MatchesFashion are dipping their toes into the $649 billion homeware space, betting the same customers splurging on dresses and shoes will also buy candles and chairs.
Why Luxury Retailers Are Making a Play for Housewares
Online retailers like Moda Operandi and MatchesFashion are dipping their toes into the $649 billion homeware space, betting the same customers splurging on dresses and shoes will also buy candles and chairs.
From Local Boutiques to Global E-tailers
E-commerce enables local fashion boutiques to tap global markets. Or so the theory goes. What does it take to put it into practice?
From Local Boutiques to Global E-tailers
E-commerce enables local fashion boutiques to tap global markets. Or so the theory goes. What does it take to put it into practice?
Andrea Panconesi of Luisa Via Roma on Becoming a Global E-tailer
BoF sat down with Luisa Via Roma chief executive Andrea Panconesi to discuss how the store grew from a small hat boutique, founded in Florence in 1930, to a global fashion e-commerce player.
Andrea Panconesi of Luisa Via Roma on Becoming a Global E-tailer
BoF sat down with Luisa Via Roma chief executive Andrea Panconesi to discuss how the store grew from a small hat boutique, founded in Florence in 1930, to a global fashion e-commerce player.
Fashion Inflation: Why Are Prices Rising So Fast?
From shoes to handbags to ready-to-wear, the price of designer fashion has increased precipitously over the last decade. What’s driving the rising prices? And how high can they go?
Fashion Inflation: Why Are Prices Rising So Fast?
From shoes to handbags to ready-to-wear, the price of designer fashion has increased precipitously over the last decade. What’s driving the rising prices? And how high can they go?