Lucas Hugh
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$400 Yoga Pants Are Just the Beginning
Feeding off the rise of workout gear that can be worn in or out of the gym, activewear labels have become status symbols, much like any other pricey designer clothes.
$400 Yoga Pants Are Just the Beginning
Feeding off the rise of workout gear that can be worn in or out of the gym, activewear labels have become status symbols, much like any other pricey designer clothes.
This Week on BoF Careers: Lucas Hugh and Bradbury Lewis
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
This Week on BoF Careers: Lucas Hugh and Bradbury Lewis
Check out this week’s new partners and openings on BoF Careers, the global marketplace for fashion talent.
The Three P’s of Lucas Hugh: Product, Positioning, Persistence
With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
The Three P’s of Lucas Hugh: Product, Positioning, Persistence
With an appearance in blockbuster film The Hunger Games and stockists like Net-a-Sporter, high-end activewear brand Lucas Hugh is poised for growth. BoF speaks to founder Anjhe Mules about how years of product development and premium positioning in an ascendant category have paid off.
Is Activewear the New Denim?
Much like denim before it, activewear is increasingly being integrated into daily attire and going premium.
Is Activewear the New Denim?
Much like denim before it, activewear is increasingly being integrated into daily attire and going premium.