LoveShackFancy
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How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
How Brands Are Tapping the College Content Machine
Brands are creating on-campus experiences, from concerts to tailgate events, to drive sales and loyalty — and take advantage of college influencers’ growing power among Gen Z.
Tinder Swipes Right on Fragrance
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
Tinder Swipes Right on Fragrance
LoveShackFancy partnered with the dating platform to launch its new perfume, Secret Crush, founder Rebecca Hessel Cohen exclusively told The Business of Beauty. Tinder says it’s just the beginning of beauty’s “big integration” into the app.
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
The Two Hottest Cities in America
Young, wealthy professionals have flooded Miami and Austin over the last 18 months, and luxury brands are following the money. But selling to a newly minted tech millionaire isn’t always so simple.
Why Gen-Z Is Obsessed With LoveShackFancy
The label’s ruffle miniskirts and floral dresses are winning over young shoppers thanks to a business strategy that embraces wholesale and a brand voice that’s unapologetically over-the-top.
Why Gen-Z Is Obsessed With LoveShackFancy
The label’s ruffle miniskirts and floral dresses are winning over young shoppers thanks to a business strategy that embraces wholesale and a brand voice that’s unapologetically over-the-top.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
What #BamaRush Says About Fashion’s Future on TikTok
The viral sensation that began with sorority rush videos at the University of Alabama and name-checked labels from LoveShackFancy to Kendra Scott offers a glimpse into fashion’s informal, subcultural future on the app.
Who You Need to Hire for the E-Commerce Boom
As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.
Who You Need to Hire for the E-Commerce Boom
As the pandemic reshapes consumer preferences, companies are shifting their workforces to accommodate a new reality.
The Contemporary Market Needs a Rebrand
How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.
The Contemporary Market Needs a Rebrand
How will middle-market labels that survive the pandemic convince shoppers their products are worth their price tag? The answer may be to get out of department stores — and tweak the narrative.