Louis Vuitton

Pharrell at Louis Vuitton: When Fashion Became Entertainment
The creative polymath’s debut show aimed to cement Louis Vuitton’s positioning as a purveyor not just of fashion, but culture writ large.

Pharrell at Louis Vuitton: When Fashion Became Entertainment
The creative polymath’s debut show aimed to cement Louis Vuitton’s positioning as a purveyor not just of fashion, but culture writ large.

Hong Kong’s Biggest Mall Amps Up Luxury Appeal to Compete for Shoppers
The long lines of customers outside Chanel and Louis Vuitton stores on Hong Kong’s Canton Road are finally back, and the city’s biggest mall operator is trying to get them to spend like before.

Hong Kong’s Biggest Mall Amps Up Luxury Appeal to Compete for Shoppers
The long lines of customers outside Chanel and Louis Vuitton stores on Hong Kong’s Canton Road are finally back, and the city’s biggest mall operator is trying to get them to spend like before.

Is This Luxury’s Watershed Moment in India?
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Is This Luxury’s Watershed Moment in India?
Brands like Dior and Valentino are banking on India’s high growth potential, but it will take more than dazzling shows and sleek stores to turn this complex market into a major revenue source.

Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Are Luxury Brands Overexposed?
Sales of megabrands like Louis Vuitton and Hermès continue to surge, but ubiquity risk is driven by key styles appearing too often on the street and not by revenue, writes Luca Solca.

Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci
The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.

Op-Ed | Banking Crises Are a Bad Look for Louis Vuitton and Gucci
The recent banking drama, starting with Silicon Valley Bank earlier in the month and spreading to Credit Suisse Group AG last week, has roiled markets, sparking fears of further contagion.

At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.

At Paris Fashion Week, Less Was More
In an age of clickbait fashion, it was acts of reduction that, paradoxically, stood out most, reports Angelo Flaccavento.

At Vuitton and Sacai, the Art of Contradiction
Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren’t what they seem, writes Tim Blanks.

At Vuitton and Sacai, the Art of Contradiction
Designers Nicolas Ghesquière and Chitose Abe prefer it when things aren’t what they seem, writes Tim Blanks.

Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.

Pharrell at Louis Vuitton: Has Luxury Outgrown Fashion?
Reactions were mixed to the brand's move to appoint a non-designer as men's creative director. But cultural strategies that stretch beyond fashion may be increasingly pivotal for brands at Vuitton's scale.

Op-Ed | Go Big or Go Hyper-Niche
Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge.

Op-Ed | Go Big or Go Hyper-Niche
Powerful shifts in media-technology are rewriting the playbook for building a fashion brand in 2023, argues Thom Bettridge.

Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s
The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.

Confirmed: Pharrell Williams Will Usher in a New Era at Vuitton Men’s
The celebrity music producer has been appointed men’s creative director at luxury’s biggest brand in the first big move by new CEO Pietro Beccari.