Louis Vuitton
Will Personalised Pricing Take E-Commerce Back to the Bazaar?
Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing.
Will Personalised Pricing Take E-Commerce Back to the Bazaar?
Fashion companies routinely tap personal data to tailor promotions and special offers to individual consumers. The same information can now be used to personalise pricing.
LVMH Announces Eight Finalists for 2015 Prize
See the final eight designers shortlisted for the second annual LVMH Prize, the winner of which will receive €300,000 and a year-long mentorship.
LVMH Announces Eight Finalists for 2015 Prize
See the final eight designers shortlisted for the second annual LVMH Prize, the winner of which will receive €300,000 and a year-long mentorship.
In Era of Image, Stylists Rule Paris
On the Paris runways, creation is giving way to the power of image and the ascendance of the single look, reports Angelo Flaccavento.
In Era of Image, Stylists Rule Paris
On the Paris runways, creation is giving way to the power of image and the ascendance of the single look, reports Angelo Flaccavento.
The China Edit | Louis Vuitton, Marks and Spencer, E-Commerce, New Year
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The China Edit | Louis Vuitton, Marks and Spencer, E-Commerce, New Year
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The China Edit | Lingerie, Changing Tastes, E-Commerce Pricing, Gold
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
The China Edit | Lingerie, Changing Tastes, E-Commerce Pricing, Gold
The China Edit is a weekly curation of the most important fashion business news and analysis from and about the world’s largest luxury market.
Vuitton Revival Shows Logo Isn’t Dead as Bags Fly Off Shelves
Two years after toning down use of its LV Monogram to counter logo fatigue among consumers, Louis Vuitton is winning back clients with the signature stamp.
Vuitton Revival Shows Logo Isn’t Dead as Bags Fly Off Shelves
Two years after toning down use of its LV Monogram to counter logo fatigue among consumers, Louis Vuitton is winning back clients with the signature stamp.
Op-Ed | How Celebrity Sells in China
Luxury brands are casting a wide net to find Chinese celebrity ambassadors, but some must now realise that a great catch is not always the right match.
Op-Ed | How Celebrity Sells in China
Luxury brands are casting a wide net to find Chinese celebrity ambassadors, but some must now realise that a great catch is not always the right match.
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Top 10 Campaigns of the Season
As this season’s fashion campaigns go head-to-head on social media, a battleground now more important than the pages of print magazines, BoF picks the top 10 campaigns of Spring/Summer 2015.
Feeding the Feed
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Feeding the Feed
In recent years, the stream of social events staged by fashion brands has spilled well beyond fashion weeks, primarily to keep pace with online fans who expect new content each time they refresh their feeds.
Gucci Needs New Ideas, Talents to Combat Brand Fatigue
Gucci holds the luxury spending downturn mainly responsible for its poor performance but the Italian fashion brand may also have itself to blame, suggesting it could be time to change strategy and hire fresh talent.
Gucci Needs New Ideas, Talents to Combat Brand Fatigue
Gucci holds the luxury spending downturn mainly responsible for its poor performance but the Italian fashion brand may also have itself to blame, suggesting it could be time to change strategy and hire fresh talent.