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Louis Vuitton

Louis Vuitton
China

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?

China

5 Lessons for Brands in Post-Pandemic China

How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?


Luxury

Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction

La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.

Luxury

Chanel, Celine and More Rally to Support French Healthcare Workers in One-Off Auction

La Mode S’Engage is fashion’s latest effort in combating the coronavirus crisis.


Technology

Can Fashion Cash In on the Animal Crossing Craze?

The Nintendo Switch game, released in late March, has captured the attention of fashion enthusiasts waiting out the coronavirus pandemic. But it presents no clear way for fashion to monetise its popularity just yet.

Technology

Can Fashion Cash In on the Animal Crossing Craze?

The Nintendo Switch game, released in late March, has captured the attention of fashion enthusiasts waiting out the coronavirus pandemic. But it presents no clear way for fashion to monetise its popularity just yet.


Global Markets

Fashion Looks to China for a Glimpse of Its Future

Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?

Global Markets

Fashion Looks to China for a Glimpse of Its Future

Now that China has passed the peak of its coronavirus outbreak, a major push is underway to restart the economy. But to what extent will the Chinese market be a 'crystal ball' for businesses elsewhere as they enter the recovery phase of the pandemic?


Luxury

Louis Vuitton Reopens Ready-to-Wear Atelier to Make Hospital Gowns

Chief Executive Michael Burke tells BoF about the effect of the pandemic shutdown on the business and the beginning of a return to normal in China.

Luxury

Louis Vuitton Reopens Ready-to-Wear Atelier to Make Hospital Gowns

Chief Executive Michael Burke tells BoF about the effect of the pandemic shutdown on the business and the beginning of a return to normal in China.


Luxury

For Luxury, an Acceleration of the Inevitable

Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.

Luxury

For Luxury, an Acceleration of the Inevitable

Will the coronavirus pandemic change the way consumers shop forever? When it comes to the market for personal luxury goods, expect behaviour to shift far more quickly than anticipated.


China

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.

China

A Post-Pandemic Guide to WeChat

New customer service and video features are prompting luxury brands like Prada, Dior and Louis Vuitton to fine-tune their strategies for China’s most dominant tech platform.


Luxury

The End of the (Fashion) World as We Know It

If nature is inexorable, a volatile pathogen like coronavirus is its consummate ambassador and the fashion industry must change or die, writes Tim Blanks.

Luxury

The End of the (Fashion) World as We Know It

If nature is inexorable, a volatile pathogen like coronavirus is its consummate ambassador and the fashion industry must change or die, writes Tim Blanks.


Global Markets

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’

BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.

Global Markets

The BoF Podcast: Luca Solca on ‘The Worst Year in the History of Modern Luxury’

BoF’s Imran Amed and the Bernstein analyst discuss what the sector should expect as coronavirus threatens sales and supply chains.


Marketing

How to Talk to Customers During the Coronavirus Pandemic

Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.

Marketing

How to Talk to Customers During the Coronavirus Pandemic

Brands must look for creative, cost-efficient and sensitive ways to communicate during this difficult time.