Louis Vuitton
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
The Hunt for Activewear’s Next Big Category
Luxury brands and startups are making apparel for fast-growing sports like pickleball, rugby, skiing and boxing.
Louis Vuitton’s Shifting Celebrity Strategy
The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.
Louis Vuitton’s Shifting Celebrity Strategy
The French leather goods giant has found success with a focused approach to celebrity dressing. Now, it’s broadening its strategy to TikTok stars and Bollywood actresses.
Louis Vuitton Lands in California
The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.
Louis Vuitton Lands in California
The stunning Salk Institute in La Jolla, California could have upstaged Nicolas Ghesquière’s latest collection. Instead, it brought it to life.
Is Luxury Recession-Proof?
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.
Is Luxury Recession-Proof?
With the risk of global downturn rising by the day, the fate of luxury brands depends heavily on their positioning, writes Pierre Mallevays.
At the Academy Awards, New Rules on the Red Carpet
The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?
At the Academy Awards, New Rules on the Red Carpet
The business of celebrity dressing is changing as the stakes change: no longer is it about playing it safe to avoid worst-dressed lists. But what’s the upside for fashion brands?
From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.
From Luxury to High Street, All Eyes On the USA
Fashion brands that looked to China to drive growth for much of the last decade are leaning into the opportunity in the United States.
The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!
The Kids Are Alright
Teen volatility at Vuitton, bare midriffs at Miu Miu, tweedy Chelsea Girls at Chanel… what a time to be young and in fashion!
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
The Plan for Off-White After Virgil Abloh
Executives at New Guards Group and LVMH reveal exclusively to BoF the ‘endless’ pipeline the designer left behind and their plans to harness his legacy to build a multi-billion-dollar brand.
How Much Will Luxury Benefit From Australia’s Reopening?
Wealthy tourists are key to the recovery of the Australian luxury market but analysts predict that the sector won’t return to pre-pandemic levels until next year.
How Much Will Luxury Benefit From Australia’s Reopening?
Wealthy tourists are key to the recovery of the Australian luxury market but analysts predict that the sector won’t return to pre-pandemic levels until next year.
When It Comes to Luxury Price Hikes, the Party May Soon Be Over
For years, luxury brands have been raising their prices, simply because they could. But as raw materials get more expensive, and real inflation continues to rise, sophisticated shoppers may begin to look elsewhere.
When It Comes to Luxury Price Hikes, the Party May Soon Be Over
For years, luxury brands have been raising their prices, simply because they could. But as raw materials get more expensive, and real inflation continues to rise, sophisticated shoppers may begin to look elsewhere.