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Latest News & Analysis
Marketing

Lilly Pulitzer Wants to Win Over a New Generation of Preppies

The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.

Marketing

Lilly Pulitzer Wants to Win Over a New Generation of Preppies

The brand, which celebrates its 65th anniversary this year, is introducing a new logo as part of a larger refresh in a bid to push the brand into the future.


News & Analysis

Lilly Pulitzer Print Archive Rediscovered

The paintings and designs of Suzie Zuzek, the artist behind the brand’s vivacious prints, were previously thought to be destroyed.

News & Analysis

Lilly Pulitzer Print Archive Rediscovered

The paintings and designs of Suzie Zuzek, the artist behind the brand’s vivacious prints, were previously thought to be destroyed.


News & Analysis

The Internet Is on Fire Over Fat-Shaming Pictures at Lilly Pulitzer

A jarring image from the headquarters of Lilly Pulitzer kindled a firestorm of criticism, calling out the preppy fashion label for fat-shaming.

News & Analysis

The Internet Is on Fire Over Fat-Shaming Pictures at Lilly Pulitzer

A jarring image from the headquarters of Lilly Pulitzer kindled a firestorm of criticism, calling out the preppy fashion label for fat-shaming.


Retail

Lilly Pulitzer for Target Goes Boom and Bust

Target’s designer collections aren’t primarily about moving goods. They’re about generating buzz that makes the retailer seem cool.

Retail

Lilly Pulitzer for Target Goes Boom and Bust

Target’s designer collections aren’t primarily about moving goods. They’re about generating buzz that makes the retailer seem cool.


News & Analysis

The Parent Company of Lilly Pulitzer Is Surging After People Go Crazy for Its Line at Target

The highly anticipated Lilly Pulitzer collection for Target launched on Sunday, with fans either lining up outside stores or anxiously sitting by their computers hoping to get a piece of the action.

News & Analysis

The Parent Company of Lilly Pulitzer Is Surging After People Go Crazy for Its Line at Target

The highly anticipated Lilly Pulitzer collection for Target launched on Sunday, with fans either lining up outside stores or anxiously sitting by their computers hoping to get a piece of the action.


Retail

Target Has More Web Woes During Debut of Lilly Pulitzer Line

Target Corp.’s website malfunctioned during the release of another highly anticipated line of designer goods, leading to plenty of online angst.

Retail

Target Has More Web Woes During Debut of Lilly Pulitzer Line

Target Corp.’s website malfunctioned during the release of another highly anticipated line of designer goods, leading to plenty of online angst.


Retail

What the Target Collaboration Means for Lilly Pulitzer

Both companies have something to gain from the buzzy partnership. For Target, it’s credibility as a source for chic fashion — an ongoing push the company's been making in recent years. For Lilly Pulitzer, it’s attracting new kinds of customers.

Retail

What the Target Collaboration Means for Lilly Pulitzer

Both companies have something to gain from the buzzy partnership. For Target, it’s credibility as a source for chic fashion — an ongoing push the company's been making in recent years. For Lilly Pulitzer, it’s attracting new kinds of customers.