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How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
How China’s Fashion Industry Is Leveraging the Olympics
From sportswear giants Anta and Peak to cosmetic brands Maogeping and Chando, Chinese companies placed their marketing bets on team uniforms, athlete endorsements and themed products.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
‘National Pride Marketing’ Is High-Risk, High-Reward
Experts warn global brands to tread carefully as they experiment with new ‘guochao’ strategies amid growing nationalism and local competition in China.
How 2021 Changed China’s Fashion Market
BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.
How 2021 Changed China’s Fashion Market
BoF’s annual round-up of the forces that reshaped the world’s biggest fashion market over the last 12 months.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.
A Year of Hits and Misses for China’s Fashion Billionaires
Some of China’s most high-profile billionaire tech barons have seen their fortunes fade in 2021, but new business models and market trends have driven vast wealth creation for others.
China's Fashion Billionaires Tap the Year of the Pandemic
This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.
China's Fashion Billionaires Tap the Year of the Pandemic
This year’s biggest winners may have been China’s uber-wealthy business leaders, who amassed an astonishing amount of wealth despite the global pandemic. Many of them have fashion to thank for part of their fortunes.
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
5 Lessons for Brands in Post-Pandemic China
How can the recent performance of giants like Hermès, LVMH, Kering, Li-Ning and L'Oréal help other brands prepare for the next phase of China’s post-pandemic recovery?
Patriotic Consumers Are Changing the Chinese Market. Here’s How.
As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.
Patriotic Consumers Are Changing the Chinese Market. Here’s How.
As nationalism grows in post-pandemic China, global brands must work hard to compete against popular local players and tread even more carefully in the world’s largest fashion market.
Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?
Why Disney Merch Is Suddenly Big in China
Gucci, Adidas and Uniqlo are all playing it safe this Chinese New Year. Will their cutesy collaborations pay off during one of the biggest moments in the global shopping calendar?
Chinese Megabrands Join LVMH, Kering and Inditex in Elite Ranking
Two of three new entrants to an exclusive club of 20 high performing fashion companies are Chinese, according to the 2020 edition of The State of Fashion report released today by BoF and McKinsey. How did Anta and HLA do it?
Chinese Megabrands Join LVMH, Kering and Inditex in Elite Ranking
Two of three new entrants to an exclusive club of 20 high performing fashion companies are Chinese, according to the 2020 edition of The State of Fashion report released today by BoF and McKinsey. How did Anta and HLA do it?
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.
Sneaker Fever Hits China
Foreign and homegrown players alike are gunning for a slice of China’s multi-billion-dollar sneaker market.