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Levi Strauss & Co.

Levi Strauss & Co.
Marketing

For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars

From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.

Marketing

For Brands Boycotting Facebook, Here's Where to Put Your Marketing Dollars

From billboards to Pinterest, there are new opportunities for brands looking to get a bigger bang for their advertising buck.


Retail

Levi's Returns to Life in China as Stores Reopen, Online Sales Rise

But the American company is facing a mounting crisis at home, where it will furlough all its retail store staff.

Retail

Levi's Returns to Life in China as Stores Reopen, Online Sales Rise

But the American company is facing a mounting crisis at home, where it will furlough all its retail store staff.


Sustainability

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.

Sustainability

Adidas, Ralph Lauren Urge Cambodia to Reform Labour Amid EU Sanction Threat

They are joined by global brands including Puma and Levi Strauss, which have all signed a letter urging the country to amend trade union law.


Retail

Levi’s Hit by Weakness in US Wholesale

The denim brand reported a 4 percent drop in third-quarter profit, the first fall since the 165-year-old company went public in March.

Retail

Levi’s Hit by Weakness in US Wholesale

The denim brand reported a 4 percent drop in third-quarter profit, the first fall since the 165-year-old company went public in March.


News & Analysis

When Every Day Is a Sale, Stores Struggle to Catch Shoppers’ Eye

As American parents are expected to spend $507 on average on school-related items in the upcoming season, retailers are urged to look towards consumers for product cues.

News & Analysis

When Every Day Is a Sale, Stores Struggle to Catch Shoppers’ Eye

As American parents are expected to spend $507 on average on school-related items in the upcoming season, retailers are urged to look towards consumers for product cues.


China

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?

China

Why H&M Is Using Kung Fu to Boost Its Business

With its latest martial arts-inspired collaboration, the brand joins the ranks of Converse, Swarovski and Levi’s as more global players partner with Chinese designers in the hopes of boosting profits. Will it work?


News & Analysis

Levi’s Shares Fall to Record Low

Shares of the denim company sank as much as 6.6 percent after Goldman Sachs issued its first sell rating.

News & Analysis

Levi’s Shares Fall to Record Low

Shares of the denim company sank as much as 6.6 percent after Goldman Sachs issued its first sell rating.


News & Analysis

How Levi's Sells a Logo Tee a Second

For most of its 166-year history, Levi’s was known solely for its jeans. But in the last few years it’s built T-shirts and tops into a $1 billion business.

News & Analysis

How Levi's Sells a Logo Tee a Second

For most of its 166-year history, Levi’s was known solely for its jeans. But in the last few years it’s built T-shirts and tops into a $1 billion business.


Financial Markets

Levi Strauss Falls, Profit Declines as Company Spends to Grow

Earnings slipped 21 percent from the prior year, affected by $29 million of expenses associated with Levi's IPO.

Financial Markets

Levi Strauss Falls, Profit Declines as Company Spends to Grow

Earnings slipped 21 percent from the prior year, affected by $29 million of expenses associated with Levi's IPO.


China

Wrangler Jeans Are Headed to China

Kontoor Brands Inc, whose Lee line is already the biggest denim brand in China, plans to bring its other big American jeans name to the world’s largest consumer market within a year.

China

Wrangler Jeans Are Headed to China

Kontoor Brands Inc, whose Lee line is already the biggest denim brand in China, plans to bring its other big American jeans name to the world’s largest consumer market within a year.