Levi Strauss & Co.
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Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
Brands From Adidas to L’Oréal Confront Tariff Pricing Dilemma
From fashion to beauty, consumer goods companies are deploying a range of strategies to blunt the impact of US tariffs.
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
Why Weirdness Is Selling in Men’s Denim
Young, fashion-forward men are buying up jeans with bold graphic prints, distinctive embellishments and extremely baggy silhouettes, creating opportunities for niche denim labels and mass retailers alike.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
Leveraging TikTok for Brand and Sales Success
In BoF’s latest white paper, in partnership with TikTok, brand and marketing executives, independent analysts and TikTok business leaders share their insights on the best practices to acquire and engage audiences by honing platform-relevant brand, product and paid marketing strategies, with examples from Coach, E.l.f. Beauty, Marc Jacobs and many more.
This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week
The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.
This Week: Levi’s, H&M and Nike Try to Clear a Low Bar; Couture Week
The fashion giants are mid-turnaround, but could use strong quarterly results to buy time for their plans to kick in.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Why Legacy Labels Still Want to Be DTC Brands
Companies like Nike, Levi’s and PVH, which have been on years-long journeys to ramp up their direct businesses amid ongoing challenges in wholesale, provide case studies for how to invest in the selling channel.
Chanel’s Latest Legal Battleground: Upcycling
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
Chanel’s Latest Legal Battleground: Upcycling
As they move to protect their intellectual property, big brands are coming into conflict with a growing class of up-and-coming designers working with refashioned designer gear.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
Unpacking Levi’s New Marketing Strategy
With a new campaign, the first from CMO Kenny Mitchell, Levi’s is challenging consumers to change how they think about — and where they shop for — the brand.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
BoF Insights | Nike and Gucci Top Gen-Z’s Favourite Fashion Brands
As this generation’s spending power and appetite for fashion grows, BoF's research and analysis think tank looks at the most-revered brands among young fashion shoppers.
5 Ways Retailers Can Gain an Edge Using Data
Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.
5 Ways Retailers Can Gain an Edge Using Data
Given the amount of data brands and retailers are able to collect these days, it can be hard to pick out the information that matters. BoF spoke with brands and industry experts about the best ways to find the signal amid the noise.
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.
Are Mass Market Fashion Companies Really the Worst on Sustainability?
Levi Strauss and H&M Group rank among the top five companies in The BoF Sustainability Index 2022, but the high street segment also contains the annual assessment’s lowest-scoring company with no points at all.